4 Actionable Marketing Tips to Beat Your Competitors on Facebook
Beat Out Your Facebook Competition
Facebook is one of the largest social media platforms in the world, attracting numerous businesses who want to promote their product or service to the massive user base. If you’re a business owner, it’s likely that you already have your own Facebook page and marketing strategy. You may have already found that the competition is fierce, with many other similar businesses trying to attract the same audience. To help, we’ve rounded up a few essential social media marketing tips to help you succeed on Facebook.
Optimize Your Facebook Business Page
Once you’ve created a Facebook business page, you need to modify the URL to make it easy to remember so that people can easily find your page. Next, optimize it to obtain maximum visibility and engagement by providing accurate and relevant information on your profile (especially the contact details), using high-quality photos, relevant keywords, and filling in the ‘About Us’ section.
Leverage Native Video Content
Native video content, statistically, gets more interaction than YouTube videos shared on Facebook. Facebook users watch over 100 million hours of video per day, so aim to include video content if you can.
Use Facebook Advertising
Facebook can be a great place to gather leads and make sales – if you market your business right. For Facebook ads, you will need to target relevant keywords and audiences. From here, you can run successful ads and beat your competitors. Sound like a lot to handle? Leave it to the pros!
Post at the Right Times
Every social media platform has certain times when their users are most active. Knowing the right times and even days can play an important role in how much engagement you obtain.
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