Tips for using Instagram to increase sales and engagement.
In today’s digital climate, businesses cannot afford to miss out on social media marketing opportunities. With a massive proportion of the world’s population engaging on social media platforms on a regular basis, you can reach a larger audience of potential customers when you promote your business via social media. While most companies focus their advertising efforts on sites like Facebook, LinkedIn, and Yelp, it’s also important to take advantage of newer platforms such as Instagram. But why is Instagram a good platform to advertise your business? Here’s how an Instagram social media marketing strategy can benefit your company.
Massive Growth and Widespread User Engagement
One of the main reasons why your business should market on Instagram is because this platform has and continues to grow at an exponential rate. To illustrate the popularity of Instagram, here are some of the company statistics from 2017 and 2018:
- Over 1 billion accounts are active every single month
- 80% of Instagram users follow a business
- Over 500 million Instagram accounts are active daily
- Over 400 million accounts use Instagram stories daily
When you see the high rate of engagement happening on Instagram, it’s easy to see why your business should be tapping into this platform. Establishing yourself on this platform can help you spread your brand name, gain followers, generate interest, and allow you to engage more directly with potential customers.
Another reason why your business will benefit from using Instagram is that the platform offers a variety of ways to advertise. For instance, your company’s ads can take the following Instagram formats:
- Photo Ads
- Video Ads
- Carousel ads
- Instagram stories
While these formats allow businesses to get creative with their marketing tactics, Instagram’s real strength comes from the ability to target posts to specific audiences. For instance, Instagram allows you to focus your posts based on a variety of factors. For instance, you can target posts based on the following:
- Custom Audiences
- Lookalike Audiences
- Automated targeting
Between the huge number of users and the multitude of advertising and targeting opportunities, marketing your company on Instagram can result in a huge success. Do you need help developing your social media marketing strategy? If so, then contact the experts at GTK Analytics. Our digital marketing team has the experience, resources, and industry knowledge to create the perfect online marketing solution for your business.