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How Instagram Can Help You Boost Sales

Tips for using Instagram to increase sales and engagement.

In today’s digital climate, businesses cannot afford to miss out on social media marketing opportunities.  With a massive proportion of the world’s population engaging on social media platforms on a regular basis, you can reach a larger audience of potential customers when you promote your business via social media.  While most companies focus their advertising efforts on sites like Facebook, LinkedIn, and Yelp, it’s also important to take advantage of newer platforms such as Instagram.  But why is Instagram a good platform to advertise your business?  Here’s how an Instagram social media marketing strategy can benefit your company.

Massive Growth and Widespread User Engagement

One of the main reasons why your business should market on Instagram is because this platform has and continues to grow at an exponential rate.  To illustrate the popularity of Instagram, here are some of the company statistics from 2017 and 2018:

  • Over 1 billion accounts are active every single month
  • 80% of Instagram users follow a business
  • Over 500 million Instagram accounts are active daily
  • Over 400 million accounts use Instagram stories daily

When you see the high rate of engagement happening on Instagram, it’s easy to see why your business should be tapping into this platform.  Establishing yourself on this platform can help you spread your brand name, gain followers, generate interest, and allow you to engage more directly with potential customers.

Advertising Opportunities

Another reason why your business will benefit from using Instagram is that the platform offers a variety of ways to advertise.  For instance, your company’s ads can take the following Instagram formats:

  • Photo Ads
  • Video Ads
  • Carousel ads
  • Instagram stories

While these formats allow businesses to get creative with their marketing tactics, Instagram’s real strength comes from the ability to target posts to specific audiences.  For instance, Instagram allows you to focus your posts based on a variety of factors.  For instance, you can target posts based on the following:

  • Location
  • Demographics
  • Interests
  • Behavior
  • Custom Audiences
  • Lookalike Audiences
  • Automated targeting

Between the huge number of users and the multitude of advertising and targeting opportunities, marketing your company on Instagram can result in a huge success.  Do you need help developing your social media marketing strategy?  If so, then contact the experts at GTK Analytics.  Our digital marketing team has the experience, resources, and industry knowledge to create the perfect online marketing solution for your business.

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Why Good Quality Content Matters to Your Customers and to Google

High-quality website content will benefit your business.

While web copy is often one of the more overlooked parts of website development, your site’s content is vital to your company’s success.  In fact, about 60% of consumers report that they would not purchase from a brand with poorly written content.  Even more compelling, websites with high-quality copy draw about 7.8 times more site traffic.  But original, well written, and grammatically correct content isn’t just important to your customers; it also matters when it comes to your company’s Google search ranking.  Here’s how solid content marketing is recognized and rewarded by Google.

Better Content Means Better Search Rankings

Today, most people use search engines to find the products and services that they need.  In most cases, consumers will not scroll past the first page of results to find what they are looking for.  Thus, if your company’s website is not one of the top results, then you are missing out on a huge population of potential customers.

While there are many things that you can do to boost your search engine ranking (such as employing a strong SEO strategy), one of the best ways to show up faster on result pages is by filling your site with authoritative and relevant content.  This is because Google’s search algorithm focuses on user experience and favors sites that offer true value to their audience.

What is Quality Content?

Google determines the quality of a site’s content based on three factors: expertise, authority, and trustworthiness.

  • Expertise– To rank well on Google’s search engine, you need to prove yourself as an expert in your field. Your expertise is displayed in the quality of your site’s content as well as by your credentials across the web.  Finally, other indicators of your expertise include your bounce rate, shares, and time spent on your website’s pages.
  • Authoritativeness– You also need to demonstrate a degree of authority in your content. This is accomplished by relating your content back to other reputable sources via backlinks and in-text references.  You can also establish your site as an authority by publicizing your company’s awards, affiliations, and reviews.
  • Trustworthiness– Perhaps most importantly, you need to prove yourself as a trusted source for users. If your copy is sloppy, grammatically incorrect, and difficult to read, then users and Google will immediately question your company’s legitimacy.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a strong content marketing strategy.  When your site features quality content, you can establish yourself as a reputable source with Google’s backing.  Need help producing custom, optimized, and well-written content for your company’s website?  If so, then turn to the experts at GTK Analytics.  Our content creation and web development teams are ready to take your site to the next level.

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Essential Marketing Tools Small Business Owners Should Use

Don’t miss out on these four useful marketing tools for small businesses.

As a small business professional, you likely spend a great deal of time thinking about how to increase leads, improve brand awareness, convert prospects, and boost website traffic. Thanks to recent tech developments, there are an abundance of great tools that small business owners can use to help them grow their platform. Take a look at these four digital marketing tools your small business should use.

Google My Business

It’s important that your business is findable on Google. You can do this by ensuring that you set up Google My Business so that people can find you via Google search and Google maps. If you don’t, you could be missing out on reaching many potential customers.

Google Analytics

This is a completely free software which provides valuable insights into who is visiting your website and what they get up to once they arrive. You can review information such as the number of visitors, where they are coming from, the keywords people are using in Google to find your site, the demographics of the visitors, and more. This information is interesting, but it’s also vital knowledge that can help you optimize your website and marketing campaigns.

Mailchimp

No matter how small or large your business, email marketing should be a part of your strategy. When a customer signs up to your mailing list, you can directly advertise to them and ensure that it gets seen. There are many software tools available, but Mailchimp is an ideal choice for small businesses who want to create professional-looking campaigns.

Canva

Canva is an online design tool that helps you build images for social media, presentations, posters, and more. It’s simple and easy to use and allows you to create professional pieces for your digital marketing strategies.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

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3 Things to Do Once Your Website Goes Live

Making the most of your new website.

After your trusted web development team launches your new website, you may be wondering what to do next.  If you want to maximize your site, then it does require some effort on your part.  Here are three steps that you can take to make the most of your new website.

1) Optimize Your Google Business Listing

Your Google Business Listing or “Google My Business” (GMB), helps local clients find your business via Google search results.  By optimizing your GMB, you can improve how well your business’s site ranks in the organic search results.  This, in turn, will help you drive traffic to your new website.  So, once your new site is up and running, make sure that you revamp your GMB to attract visitors who are interested in your business’s products or services.

2) Run Local Ad Campaigns

After your site is live, you should use a combination of social media advertisements and Google Ads to appeal to local prospects.  While relying on SEO to drive web traffic is a better marketing strategy for the long run, online advertisements are the best way to get results fast.  By setting up Facebook and Google Ads accounts, you can get the news of your website out to a larger audience and generate brand awareness and leads immediately after your launch.

3) Inform Existing Customers

While this seems obvious, many businesses forget to announce their new website launch to their existing customers.  The best way to generate awareness and interest in the launch is by keeping your current customer base up to date with all your new website plans.  Then, once your site goes live, make sure you inform them with an email marketing campaign that describes all the new features and directly links them to the site.  This will ensure that your customers are excited about your new site while simultaneously driving web traffic.

These are three of the steps that you should take following your website launch.  Are you looking for a trusted web development and design agency to handle the creation of your new site?  If so, then contact the experts at GTK Analytics.  From website creation to the management of your digital marketing campaigns, our dedicated team is ready to assist you with your business’s online needs today.

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Suggestions to Help You Lower Your Website’s Bounce Rate

Take these steps to reduce your bounce rate.

Your bounce rate is the percentage of website visitors who visit a single page on your site before leaving.  When people visit your site, you want them to interact and engage with it by exploring your various pages.  This is why having a high bounce rate is bad news.  To make matters worse, Google’s search algorithm looks at your website’s bounce rate when deciding when to feature your site on a results page.  The higher your bounce rate, the lower your site will rank on result pages.  Fortunately, there are things that you can do to keep your bounce rate low.  By implementing smart web design and a strong digital marketing strategy, you can capture the interest of web visitors and encourage them to explore everything that your site has to offer.  Take these steps to lower your website’s bounce rate

  • Create a Responsive Site

Today, website visitors are looking for instant gratification.  If your website is slow to load, then visitors will not think twice about exiting your site.  Additionally, as many internet users rely on their smartphones and other mobile devices to surf the web, it’s important that your site is optimized for mobile use.  By creating a responsive site, you can make a positive impression on visitors and keep them interested in diving deeper into your website.

  • Establish a Clear Navigation Structure

If your website is cluttered and designed in a confusing way, then you will have a higher bounce rate because visitors are not sure where to navigate on our site.  To prevent this from happening to you, it’s important that your site (particularly high-traffic landing pages) is laid out in a clear, organized way.  Make sure you clear your site of any broken links, clunky drop-down menus, artificial pathways, and other navigational annoyances that will cause your visitors to quickly lose interest.

  • Focus on Content Readability

Even if your website is quick-to-load and easy to navigate, this is not enough to keep visitors engaged.  The best way to appeal to a visitor’s interest is by ensuring that your website is filled with easy-to-read, original content.  Make sure that the text on your site is grammatically correct, concise, and filled with relevant information to avoid overwhelming readers.  Additionally, you should ensure that the content on your site is original to improve your SEO rankings.

These are a few of the things that you can do to lower your website’s bounce rate.  Do you need help implementing a smart web design or digital marketing strategy for your business?  If so, then contact the experts at GTK Analytics.  Our experienced team is eager to assist you with all your online marketing needs today.

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