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Why Good Quality Content Matters to Your Customers and to Google

High-quality website content will benefit your business.

While web copy is often one of the more overlooked parts of website development, your site’s content is vital to your company’s success.  In fact, about 60% of consumers report that they would not purchase from a brand with poorly written content.  Even more compelling, websites with high-quality copy draw about 7.8 times more site traffic.  But original, well written, and grammatically correct content isn’t just important to your customers; it also matters when it comes to your company’s Google search ranking.  Here’s how solid content marketing is recognized and rewarded by Google.

Better Content Means Better Search Rankings

Today, most people use search engines to find the products and services that they need.  In most cases, consumers will not scroll past the first page of results to find what they are looking for.  Thus, if your company’s website is not one of the top results, then you are missing out on a huge population of potential customers.

While there are many things that you can do to boost your search engine ranking (such as employing a strong SEO strategy), one of the best ways to show up faster on result pages is by filling your site with authoritative and relevant content.  This is because Google’s search algorithm focuses on user experience and favors sites that offer true value to their audience.

What is Quality Content?

Google determines the quality of a site’s content based on three factors: expertise, authority, and trustworthiness.

  • Expertise– To rank well on Google’s search engine, you need to prove yourself as an expert in your field. Your expertise is displayed in the quality of your site’s content as well as by your credentials across the web.  Finally, other indicators of your expertise include your bounce rate, shares, and time spent on your website’s pages.
  • Authoritativeness– You also need to demonstrate a degree of authority in your content. This is accomplished by relating your content back to other reputable sources via backlinks and in-text references.  You can also establish your site as an authority by publicizing your company’s awards, affiliations, and reviews.
  • Trustworthiness– Perhaps most importantly, you need to prove yourself as a trusted source for users. If your copy is sloppy, grammatically incorrect, and difficult to read, then users and Google will immediately question your company’s legitimacy.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a strong content marketing strategy.  When your site features quality content, you can establish yourself as a reputable source with Google’s backing.  Need help producing custom, optimized, and well-written content for your company’s website?  If so, then turn to the experts at GTK Analytics.  Our content creation and web development teams are ready to take your site to the next level.

How Does SEO Grow Your Small Business?

How Does SEO Grow Your Small Business?

Small Businesses and the Power of SEO

Small businesses should focus on implementing marketing strategies that will increase brand awareness and revenue. However, it’s likely that, as a small business owner, you have your hands full with a variety of duties. Because of your limited time and funds, you may not think that you should do much marketing at all. Fortunately, businesses of all industries and sizes can benefit from SEO. Here’s why your small business should consider investing in SEO marketing:

  • SEO helps you to stay competitive

Chances are your competitors are already using dynamic SEO strategies. This means that when your potential customers search for keywords that are relevant to your business, they will find your competitors, not you. If you choose not to use SEO, you could be missing out on many clients visiting your website.

  • It helps you to reach the right customers

Whether your business appeals to the majority or a minority, you want to be sure it’s seen by the right people who will take action and contact you. By using SEO, you choose a keyword that is relevant to your business so that when users search for that keyword, they come across your business. That means you’re being seen by interested parties.

  • It improves brand awareness

Even if you show up at the top of someone’s search results, there is no guarantee that he/she will click on your website. However, your brand’s presence alone may be enough to increase brand awareness. In essence, you can’t always convert the customers that are searching for keywords relevant to your business, but you can still make them aware of who you are.

Now you know just a few of the key benefits of SEO, you may be wondering where to start. Fortunately, the team at GTK Analytics can help! Talk to our experts to learn how our SEO strategies can help your small business reach success.

website content creation

How to Use Content to Make Your Website More Actionable

Tips for making your website’s content more valuable for readers.

When discussing content marketing, many get caught up on SEO strategies and optimizing their website’s content to reach as many people as possible.  However, what is sometimes overlooked is the actual quality of the copy you produce for your site; specifically, the actionability of your content.  Actionability refers to the value that readers can derive from your content.  To be actionable, your site’s copy must be specific, engaging, trustworthy, and actually useful to your readers’ everyday lives.  However, creating actionable content for your website is easier said than done.  Want to offer your website visitors value, but not sure where to start?  Then try out these suggestions to improve the quality and actionability of your site’s copy.

1) Offer Examples Frequently

One way to make your content more engaging is by using real-life, or relatable examples to back up the points that you offer.  This strategy is particularly useful when you are offering tips or advice to your readers.  When you illustrate how your advice applies to real-world situations, you are demonstrating that it has real value to the reader, and shows them how they can benefit from implementing it.

2) Make Use of Visuals

Content doesn’t always refer to written copy.  It also encompasses visual forms of media such as infographics, pictures, videos, webinars, and so on.  For many people, reading through a block of text is unappealing, and they skim through it at best.  To ensure that you are getting your points across clearly, consider using visual cues to keep your readers engaged.  By supplementing text posts with pictures or small video clips, you can maintain your website visitors’ interest and ensure that they are actually absorbing the information that you are offering.

3) Focus on the Essentials

In your quest to offer more actionable content, it’s important that you do not get too bogged down with the specifics.  In other words, you should not get so caught up in your explanations that you lose sight of the overall goals of your post.  When deciding which points are most actionable, ask yourself these questions:

  • Is it going to add value to the end goal of the content piece?
  • Do the readers really need to know about it?
  • What is the worst thing that could happen if you included a certain action?
  • Are all the actions in the post consistent with each other?

This is some of the advice that you should keep in mind when trying to make your website’s content more actionable.  Do you need help with your site’s content marketing or other digital marketing needs?  Then contact the team at GTK Analytics.  As experts in the fields of web design, web development, and digital marketing, we have the experience and resources to make your company’s website a success.

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