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3 Things to Do Once Your Website Goes Live

Making the most of your new website.

After your trusted web development team launches your new website, you may be wondering what to do next.  If you want to maximize your site, then it does require some effort on your part.  Here are three steps that you can take to make the most of your new website.

1) Optimize Your Google Business Listing

Your Google Business Listing or “Google My Business” (GMB), helps local clients find your business via Google search results.  By optimizing your GMB, you can improve how well your business’s site ranks in the organic search results.  This, in turn, will help you drive traffic to your new website.  So, once your new site is up and running, make sure that you revamp your GMB to attract visitors who are interested in your business’s products or services.

2) Run Local Ad Campaigns

After your site is live, you should use a combination of social media advertisements and Google Ads to appeal to local prospects.  While relying on SEO to drive web traffic is a better marketing strategy for the long run, online advertisements are the best way to get results fast.  By setting up Facebook and Google Ads accounts, you can get the news of your website out to a larger audience and generate brand awareness and leads immediately after your launch.

3) Inform Existing Customers

While this seems obvious, many businesses forget to announce their new website launch to their existing customers.  The best way to generate awareness and interest in the launch is by keeping your current customer base up to date with all your new website plans.  Then, once your site goes live, make sure you inform them with an email marketing campaign that describes all the new features and directly links them to the site.  This will ensure that your customers are excited about your new site while simultaneously driving web traffic.

These are three of the steps that you should take following your website launch.  Are you looking for a trusted web development and design agency to handle the creation of your new site?  If so, then contact the experts at GTK Analytics.  From website creation to the management of your digital marketing campaigns, our dedicated team is ready to assist you with your business’s online needs today.

Tips for Improving Mobile Conversion Rates

Tips for Improving Mobile Conversion Rates

Help Your Business to Appeal to Mobile Users

Smartphone usage is on the rise. Today, smartphone traffic accounts for more than half of the visits to internet companies’ websites. Even so, the number of people that make a purchase on mobile is still noticeably small. Part of this low conversion rate comes down to user behavior as people tend to make cross-platform searches to help them make a decision. To help, we’ve rounded up a few key ways in which you can make your web design more directly to mobile users.

  • Make your site mobile friendly

This may sound obvious, but you want to make sure that your website looks good a range of devices. Make sure to test your website on old and new devices, ensuring that it doesn’t come up as the desktop site when being used on a mobile device.

  • Improve local searches

Many mobile searches are still carried out with local intent. This means that users are actively looking for businesses in their local area. You can help to get your business noticed by tailoring your content to target specific locations and apply geo-locational extensions to the macro information beneath your website link. If you’re unsure on how to do this, the right marketing agency will be able to help.

  • Integrate more video

Generally, smartphones are the most used device when we’re looking at mobile visitors. Studies found that online videos hold a user’s attention twice as effectively as equivalent TV advertising or content and that many users are actively looking for information when they search for videos online, rather than passively browsing. If you have video footage that can help your business, make sure to include that where necessary.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your business’s website and market it to drive in more business. Contact us today to set your business up for success.

How Does SEO Grow Your Small Business?

How Does SEO Grow Your Small Business?

Small Businesses and the Power of SEO

Small businesses should focus on implementing marketing strategies that will increase brand awareness and revenue. However, it’s likely that, as a small business owner, you have your hands full with a variety of duties. Because of your limited time and funds, you may not think that you should do much marketing at all. Fortunately, businesses of all industries and sizes can benefit from SEO. Here’s why your small business should consider investing in SEO marketing:

  • SEO helps you to stay competitive

Chances are your competitors are already using dynamic SEO strategies. This means that when your potential customers search for keywords that are relevant to your business, they will find your competitors, not you. If you choose not to use SEO, you could be missing out on many clients visiting your website.

  • It helps you to reach the right customers

Whether your business appeals to the majority or a minority, you want to be sure it’s seen by the right people who will take action and contact you. By using SEO, you choose a keyword that is relevant to your business so that when users search for that keyword, they come across your business. That means you’re being seen by interested parties.

  • It improves brand awareness

Even if you show up at the top of someone’s search results, there is no guarantee that he/she will click on your website. However, your brand’s presence alone may be enough to increase brand awareness. In essence, you can’t always convert the customers that are searching for keywords relevant to your business, but you can still make them aware of who you are.

Now you know just a few of the key benefits of SEO, you may be wondering where to start. Fortunately, the team at GTK Analytics can help! Talk to our experts to learn how our SEO strategies can help your small business reach success.

web design tips

Minimalist Design: The New and Efficient Way to Design a Website

Try out these suggestions to apply minimalist design elements to your business’s website.

For many businesses, their website is the first impression that potential customers have of their company.  If your web design is cluttered and outdated, then visitors will not bother sticking around to learn about all the great things your company is doing.  The best way to convert web traffic into actual business opportunities is by offering visitors a positive website experience.  Today, consumers favor sites that are elegantly designed, intelligently organized, and easy to use.  If you are ready to give your website a facelift, then here are some of the elements that you should incorporate into your web design strategy.

Minimalist Design Elements

Gone are the days of websites attracting visitors with flashy slogans, neon colors, and a mishmash of clashing design elements.  If you are trying to update your website, then it’s far better to stick to a clean and straightforward design that is consistent throughout all your pages.  For instance, your site should have a certain on-brand aesthetic that carries through all your design decisions.  Additionally, your site should not be cluttered to the eye.  There should not be an overabundance of images or text that overwhelm the visitor.  Stick to clean lines, consistent colors, and measured visual elements to create an inviting and aesthetically pleasing site for your audience.

Organization

Your website also needs to be well organized.  For instance, different topics should be separated on their own pages and logically displayed in a tab or drop-down system on your site.  Additionally, if different pages have a lot of written text, then try not to display it in a solid chunk of words.  Instead, break it down into more digestible formats such as bulleted lists.  If you want to use an image on a page, then make sure the image relates to the subject matter of being covered.  Including unrelated features or elements on your website will appear unprofessional and ill-planned to a new visitor.

Easy Navigation

Finally, your website needs to be easy for your visitors to use.  Ensuring that your site is well-organized plays a huge role in ease of navigation.  In addition to this, it’s essential that your website loads and redirects quickly.  A slow site will annoy your audience and will increase the likelihood of them clicking away from your site.  Additionally, it’s vital that your site is optimized to work on desktops as well as on mobile devices.  If your site doesn’t run on a smartphone or a tablet, then you will be missing out on a huge potential client base.

These are some of the things you should keep in mind if you want to design a site that drives web traffic and converts clicks into real business opportunities.  Want to create or upgrade your business’s site but not sure where to start?  Then turn to the experts at GTK Analytics.  As your one-stop digital marketing stop, our experts are ready to assist you with everything from your web design and development to your social media marketing campaign.  Contact us today to learn more about what we can do for your business.

SEO tips for your website

3 Tips for Designing an SEO-Friendly Site

Try out these suggestions to make your website SEO ready.

Even if your website looks and functions beautifully, this doesn’t necessarily translate into increased web traffic.  Just because you have an attractive, user-friendly website doesn’t mean that people know it exists.  This is why implementing SEO strategies on your site is so important.  Good optimization practices will ensure that your website is ranking high on search engine result pages and reaching a broader audience.  But how can you use SEO practices to boost your site’s web traffic?  Here are three tips for designing an SEO-friendly site.

1) Optimize Your Images

Many website developers only take the time to optimize the text on their website.  However, they forget that their site’s images can also be optimized to increase their search engine rankings.  When choosing images for your site, make sure that you do not select images that are too large.  Images that are too big will make your site load slowly which will negatively impact your performance on result pages.  Additionally, when you place pictures on your page, make sure that the image is actually relevant to the text of the page.  The more relevant an image is, the better your site will rank.

2) Use Keywords in a Variety of Places

Many people know that they need to include SEO keywords in the actual copy of their site; however, they neglect other areas.  Keywords can be incorporated in image tags, title tags, H1 tags, website slogans, meta descriptions, URL’s, internal links, and in so many other major website elements.  Of course, by including a variety of keywords in these various elements of your website, you can help your site trend more effectively.

3) Integrate Social Media into Your Site Design

Search engines place a certain amount of value on social media.  So, by incorporating social media elements into your website’s design, you can improve your site’s rank.  Make sure that your site features links to all your company’s social media accounts, such as its Facebook, Twitter, Pinterest, and LinkedIn accounts.  This will increase your search engine ranking while also showing a more personal side of your company to customers.

These are three of the steps that you can take to utilize SEO practices on your company’s website.  Sound like a major hassle?  If you do not feel up to the task of implementing and maintaining continually evolving SEO practices, then trust a digital marketing company with experience and proven SEO results.  We at GTK Analytics are ready to jumpstart your company’s SEO and online marketing strategy.  Contact us to learn what we can do for your company today.

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