Making the most of your new website.
After your trusted web development team launches your new website, you may be wondering what to do next. If you want to maximize your site, then it does require some effort on your part. Here are three steps that you can take to make the most of your new website.
1) Optimize Your Google Business Listing
Your Google Business Listing or “Google My Business” (GMB), helps local clients find your business via Google search results. By optimizing your GMB, you can improve how well your business’s site ranks in the organic search results. This, in turn, will help you drive traffic to your new website. So, once your new site is up and running, make sure that you revamp your GMB to attract visitors who are interested in your business’s products or services.
2) Run Local Ad Campaigns
After your site is live, you should use a combination of social media advertisements and Google Ads to appeal to local prospects. While relying on SEO to drive web traffic is a better marketing strategy for the long run, online advertisements are the best way to get results fast. By setting up Facebook and Google Ads accounts, you can get the news of your website out to a larger audience and generate brand awareness and leads immediately after your launch.
3) Inform Existing Customers
While this seems obvious, many businesses forget to announce their new website launch to their existing customers. The best way to generate awareness and interest in the launch is by keeping your current customer base up to date with all your new website plans. Then, once your site goes live, make sure you inform them with an email marketing campaign that describes all the new features and directly links them to the site. This will ensure that your customers are excited about your new site while simultaneously driving web traffic.
These are three of the steps that you should take following your website launch. Are you looking for a trusted web development and design agency to handle the creation of your new site? If so, then contact the experts at GTK Analytics. From website creation to the management of your digital marketing campaigns, our dedicated team is ready to assist you with your business’s online needs today.