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3 Things to Do Once Your Website Goes Live

Making the most of your new website.

After your trusted web development team launches your new website, you may be wondering what to do next.  If you want to maximize your site, then it does require some effort on your part.  Here are three steps that you can take to make the most of your new website.

1) Optimize Your Google Business Listing

Your Google Business Listing or “Google My Business” (GMB), helps local clients find your business via Google search results.  By optimizing your GMB, you can improve how well your business’s site ranks in the organic search results.  This, in turn, will help you drive traffic to your new website.  So, once your new site is up and running, make sure that you revamp your GMB to attract visitors who are interested in your business’s products or services.

2) Run Local Ad Campaigns

After your site is live, you should use a combination of social media advertisements and Google Ads to appeal to local prospects.  While relying on SEO to drive web traffic is a better marketing strategy for the long run, online advertisements are the best way to get results fast.  By setting up Facebook and Google Ads accounts, you can get the news of your website out to a larger audience and generate brand awareness and leads immediately after your launch.

3) Inform Existing Customers

While this seems obvious, many businesses forget to announce their new website launch to their existing customers.  The best way to generate awareness and interest in the launch is by keeping your current customer base up to date with all your new website plans.  Then, once your site goes live, make sure you inform them with an email marketing campaign that describes all the new features and directly links them to the site.  This will ensure that your customers are excited about your new site while simultaneously driving web traffic.

These are three of the steps that you should take following your website launch.  Are you looking for a trusted web development and design agency to handle the creation of your new site?  If so, then contact the experts at GTK Analytics.  From website creation to the management of your digital marketing campaigns, our dedicated team is ready to assist you with your business’s online needs today.

couple looking at laptop together, tips to keep website visitors engaged

Suggestions to Help You Lower Your Website’s Bounce Rate

Take these steps to reduce your bounce rate.

Your bounce rate is the percentage of website visitors who visit a single page on your site before leaving.  When people visit your site, you want them to interact and engage with it by exploring your various pages.  This is why having a high bounce rate is bad news.  To make matters worse, Google’s search algorithm looks at your website’s bounce rate when deciding when to feature your site on a results page.  The higher your bounce rate, the lower your site will rank on result pages.  Fortunately, there are things that you can do to keep your bounce rate low.  By implementing smart web design and a strong digital marketing strategy, you can capture the interest of web visitors and encourage them to explore everything that your site has to offer.  Take these steps to lower your website’s bounce rate

  • Create a Responsive Site

Today, website visitors are looking for instant gratification.  If your website is slow to load, then visitors will not think twice about exiting your site.  Additionally, as many internet users rely on their smartphones and other mobile devices to surf the web, it’s important that your site is optimized for mobile use.  By creating a responsive site, you can make a positive impression on visitors and keep them interested in diving deeper into your website.

  • Establish a Clear Navigation Structure

If your website is cluttered and designed in a confusing way, then you will have a higher bounce rate because visitors are not sure where to navigate on our site.  To prevent this from happening to you, it’s important that your site (particularly high-traffic landing pages) is laid out in a clear, organized way.  Make sure you clear your site of any broken links, clunky drop-down menus, artificial pathways, and other navigational annoyances that will cause your visitors to quickly lose interest.

  • Focus on Content Readability

Even if your website is quick-to-load and easy to navigate, this is not enough to keep visitors engaged.  The best way to appeal to a visitor’s interest is by ensuring that your website is filled with easy-to-read, original content.  Make sure that the text on your site is grammatically correct, concise, and filled with relevant information to avoid overwhelming readers.  Additionally, you should ensure that the content on your site is original to improve your SEO rankings.

These are a few of the things that you can do to lower your website’s bounce rate.  Do you need help implementing a smart web design or digital marketing strategy for your business?  If so, then contact the experts at GTK Analytics.  Our experienced team is eager to assist you with all your online marketing needs today.

Tips for Improving Mobile Conversion Rates

Tips for Improving Mobile Conversion Rates

Help Your Business to Appeal to Mobile Users

Smartphone usage is on the rise. Today, smartphone traffic accounts for more than half of the visits to internet companies’ websites. Even so, the number of people that make a purchase on mobile is still noticeably small. Part of this low conversion rate comes down to user behavior as people tend to make cross-platform searches to help them make a decision. To help, we’ve rounded up a few key ways in which you can make your web design more directly to mobile users.

  • Make your site mobile friendly

This may sound obvious, but you want to make sure that your website looks good a range of devices. Make sure to test your website on old and new devices, ensuring that it doesn’t come up as the desktop site when being used on a mobile device.

  • Improve local searches

Many mobile searches are still carried out with local intent. This means that users are actively looking for businesses in their local area. You can help to get your business noticed by tailoring your content to target specific locations and apply geo-locational extensions to the macro information beneath your website link. If you’re unsure on how to do this, the right marketing agency will be able to help.

  • Integrate more video

Generally, smartphones are the most used device when we’re looking at mobile visitors. Studies found that online videos hold a user’s attention twice as effectively as equivalent TV advertising or content and that many users are actively looking for information when they search for videos online, rather than passively browsing. If you have video footage that can help your business, make sure to include that where necessary.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your business’s website and market it to drive in more business. Contact us today to set your business up for success.

signs it's time for a web redesign

Knowing When It’s Time to Update Your Website

Watch out for these signs that it’s time to revamp your company’s website.

In this day and age, you need to have a beautifully designed and user-friendly website in order to make your business a success.  While you may already have an existing site, it will not provide value to your company if your web design is outdated and inefficient.  But how do you know when it’s time for a major website upgrade?  Look out for these signs that it’s time for a website overhaul.

Your Website is Over 5 Years Old

While there’s no official rule regarding how often you should redesign your website, it’s important that your website stays up to date with the latest design and SEO trends.  Because there have been several major technological, digital marketing, and design innovations in the last couple of years, websites that are 5+ years are likely outdated.

Your Website is Not Optimized for Mobile Use

With approximately 52% of web traffic coming from mobile devices, it’s more important than ever that your site is designed to be mobile responsive.  Rather than attempting to retrofit your existing site to make it accessible on mobile devices, it’s far more efficient and effective to rebuild your website using a mobile-first approach.

Your Website is Difficult to Navigate

If your website is disorganized, slow to load, or otherwise difficult to use, then it’s time for a major redesign project.  This is because ineffective website design is a surefire way to lose visitors to your competitors.  When creating your updated site, make sure that you prioritize user experience, and you can expect to see an increased number of website visitors and conversions.

These are some of the signs that it’s time to upgrade your company’s web design.  Do you have additional questions regarding your business’s website or online marketing strategy?  If so, then contact the team at GTK Analytics.  We are ready to assist you with all your web design, web development, and online marketing needs today.

web design tips

Minimalist Design: The New and Efficient Way to Design a Website

Try out these suggestions to apply minimalist design elements to your business’s website.

For many businesses, their website is the first impression that potential customers have of their company.  If your web design is cluttered and outdated, then visitors will not bother sticking around to learn about all the great things your company is doing.  The best way to convert web traffic into actual business opportunities is by offering visitors a positive website experience.  Today, consumers favor sites that are elegantly designed, intelligently organized, and easy to use.  If you are ready to give your website a facelift, then here are some of the elements that you should incorporate into your web design strategy.

Minimalist Design Elements

Gone are the days of websites attracting visitors with flashy slogans, neon colors, and a mishmash of clashing design elements.  If you are trying to update your website, then it’s far better to stick to a clean and straightforward design that is consistent throughout all your pages.  For instance, your site should have a certain on-brand aesthetic that carries through all your design decisions.  Additionally, your site should not be cluttered to the eye.  There should not be an overabundance of images or text that overwhelm the visitor.  Stick to clean lines, consistent colors, and measured visual elements to create an inviting and aesthetically pleasing site for your audience.

Organization

Your website also needs to be well organized.  For instance, different topics should be separated on their own pages and logically displayed in a tab or drop-down system on your site.  Additionally, if different pages have a lot of written text, then try not to display it in a solid chunk of words.  Instead, break it down into more digestible formats such as bulleted lists.  If you want to use an image on a page, then make sure the image relates to the subject matter of being covered.  Including unrelated features or elements on your website will appear unprofessional and ill-planned to a new visitor.

Easy Navigation

Finally, your website needs to be easy for your visitors to use.  Ensuring that your site is well-organized plays a huge role in ease of navigation.  In addition to this, it’s essential that your website loads and redirects quickly.  A slow site will annoy your audience and will increase the likelihood of them clicking away from your site.  Additionally, it’s vital that your site is optimized to work on desktops as well as on mobile devices.  If your site doesn’t run on a smartphone or a tablet, then you will be missing out on a huge potential client base.

These are some of the things you should keep in mind if you want to design a site that drives web traffic and converts clicks into real business opportunities.  Want to create or upgrade your business’s site but not sure where to start?  Then turn to the experts at GTK Analytics.  As your one-stop digital marketing stop, our experts are ready to assist you with everything from your web design and development to your social media marketing campaign.  Contact us today to learn more about what we can do for your business.

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