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the facebook app | 4 Actionable Marketing Tips to Beat Your Competitors on Facebook

4 Actionable Marketing Tips to Beat Your Competitors on Facebook

Beat Out Your Facebook Competition

Facebook is one of the largest social media platforms in the world, attracting numerous businesses who want to promote their product or service to the massive user base. If you’re a business owner, it’s likely that you already have your own Facebook page and marketing strategy. You may have already found that the competition is fierce, with many other similar businesses trying to attract the same audience. To help, we’ve rounded up a few essential social media marketing tips to help you succeed on Facebook.

Optimize Your Facebook Business Page

Once you’ve created a Facebook business page, you need to modify the URL to make it easy to remember so that people can easily find your page. Next, optimize it to obtain maximum visibility and engagement by providing accurate and relevant information on your profile (especially the contact details), using high-quality photos, relevant keywords, and filling in the ‘About Us’ section.

Leverage Native Video Content

Native video content, statistically, gets more interaction than YouTube videos shared on Facebook. Facebook users watch over 100 million hours of video per day, so aim to include video content if you can.

Use Facebook Advertising

Facebook can be a great place to gather leads and make sales – if you market your business right. For Facebook ads, you will need to target relevant keywords and audiences. From here, you can run successful ads and beat your competitors. Sound like a lot to handle? Leave it to the pros!

Post at the Right Times

Every social media platform has certain times when their users are most active. Knowing the right times and even days can play an important role in how much engagement you obtain.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

How Instagram Can Help You Boost Sales

Tips for using Instagram to increase sales and engagement.

In today’s digital climate, businesses cannot afford to miss out on social media marketing opportunities.  With a massive proportion of the world’s population engaging on social media platforms on a regular basis, you can reach a larger audience of potential customers when you promote your business via social media.  While most companies focus their advertising efforts on sites like Facebook, LinkedIn, and Yelp, it’s also important to take advantage of newer platforms such as Instagram.  But why is Instagram a good platform to advertise your business?  Here’s how an Instagram social media marketing strategy can benefit your company.

Massive Growth and Widespread User Engagement

One of the main reasons why your business should market on Instagram is because this platform has and continues to grow at an exponential rate.  To illustrate the popularity of Instagram, here are some of the company statistics from 2017 and 2018:

  • Over 1 billion accounts are active every single month
  • 80% of Instagram users follow a business
  • Over 500 million Instagram accounts are active daily
  • Over 400 million accounts use Instagram stories daily

When you see the high rate of engagement happening on Instagram, it’s easy to see why your business should be tapping into this platform.  Establishing yourself on this platform can help you spread your brand name, gain followers, generate interest, and allow you to engage more directly with potential customers.

Advertising Opportunities

Another reason why your business will benefit from using Instagram is that the platform offers a variety of ways to advertise.  For instance, your company’s ads can take the following Instagram formats:

  • Photo Ads
  • Video Ads
  • Carousel ads
  • Instagram stories

While these formats allow businesses to get creative with their marketing tactics, Instagram’s real strength comes from the ability to target posts to specific audiences.  For instance, Instagram allows you to focus your posts based on a variety of factors.  For instance, you can target posts based on the following:

  • Location
  • Demographics
  • Interests
  • Behavior
  • Custom Audiences
  • Lookalike Audiences
  • Automated targeting

Between the huge number of users and the multitude of advertising and targeting opportunities, marketing your company on Instagram can result in a huge success.  Do you need help developing your social media marketing strategy?  If so, then contact the experts at GTK Analytics.  Our digital marketing team has the experience, resources, and industry knowledge to create the perfect online marketing solution for your business.

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Why Good Quality Content Matters to Your Customers and to Google

High-quality website content will benefit your business.

While web copy is often one of the more overlooked parts of website development, your site’s content is vital to your company’s success.  In fact, about 60% of consumers report that they would not purchase from a brand with poorly written content.  Even more compelling, websites with high-quality copy draw about 7.8 times more site traffic.  But original, well written, and grammatically correct content isn’t just important to your customers; it also matters when it comes to your company’s Google search ranking.  Here’s how solid content marketing is recognized and rewarded by Google.

Better Content Means Better Search Rankings

Today, most people use search engines to find the products and services that they need.  In most cases, consumers will not scroll past the first page of results to find what they are looking for.  Thus, if your company’s website is not one of the top results, then you are missing out on a huge population of potential customers.

While there are many things that you can do to boost your search engine ranking (such as employing a strong SEO strategy), one of the best ways to show up faster on result pages is by filling your site with authoritative and relevant content.  This is because Google’s search algorithm focuses on user experience and favors sites that offer true value to their audience.

What is Quality Content?

Google determines the quality of a site’s content based on three factors: expertise, authority, and trustworthiness.

  • Expertise– To rank well on Google’s search engine, you need to prove yourself as an expert in your field. Your expertise is displayed in the quality of your site’s content as well as by your credentials across the web.  Finally, other indicators of your expertise include your bounce rate, shares, and time spent on your website’s pages.
  • Authoritativeness– You also need to demonstrate a degree of authority in your content. This is accomplished by relating your content back to other reputable sources via backlinks and in-text references.  You can also establish your site as an authority by publicizing your company’s awards, affiliations, and reviews.
  • Trustworthiness– Perhaps most importantly, you need to prove yourself as a trusted source for users. If your copy is sloppy, grammatically incorrect, and difficult to read, then users and Google will immediately question your company’s legitimacy.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a strong content marketing strategy.  When your site features quality content, you can establish yourself as a reputable source with Google’s backing.  Need help producing custom, optimized, and well-written content for your company’s website?  If so, then turn to the experts at GTK Analytics.  Our content creation and web development teams are ready to take your site to the next level.

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Essential Marketing Tools Small Business Owners Should Use

Don’t miss out on these four useful marketing tools for small businesses.

As a small business professional, you likely spend a great deal of time thinking about how to increase leads, improve brand awareness, convert prospects, and boost website traffic. Thanks to recent tech developments, there are an abundance of great tools that small business owners can use to help them grow their platform. Take a look at these four digital marketing tools your small business should use.

Google My Business

It’s important that your business is findable on Google. You can do this by ensuring that you set up Google My Business so that people can find you via Google search and Google maps. If you don’t, you could be missing out on reaching many potential customers.

Google Analytics

This is a completely free software which provides valuable insights into who is visiting your website and what they get up to once they arrive. You can review information such as the number of visitors, where they are coming from, the keywords people are using in Google to find your site, the demographics of the visitors, and more. This information is interesting, but it’s also vital knowledge that can help you optimize your website and marketing campaigns.

Mailchimp

No matter how small or large your business, email marketing should be a part of your strategy. When a customer signs up to your mailing list, you can directly advertise to them and ensure that it gets seen. There are many software tools available, but Mailchimp is an ideal choice for small businesses who want to create professional-looking campaigns.

Canva

Canva is an online design tool that helps you build images for social media, presentations, posters, and more. It’s simple and easy to use and allows you to create professional pieces for your digital marketing strategies.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

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3 Things to Do Once Your Website Goes Live

Making the most of your new website.

After your trusted web development team launches your new website, you may be wondering what to do next.  If you want to maximize your site, then it does require some effort on your part.  Here are three steps that you can take to make the most of your new website.

1) Optimize Your Google Business Listing

Your Google Business Listing or “Google My Business” (GMB), helps local clients find your business via Google search results.  By optimizing your GMB, you can improve how well your business’s site ranks in the organic search results.  This, in turn, will help you drive traffic to your new website.  So, once your new site is up and running, make sure that you revamp your GMB to attract visitors who are interested in your business’s products or services.

2) Run Local Ad Campaigns

After your site is live, you should use a combination of social media advertisements and Google Ads to appeal to local prospects.  While relying on SEO to drive web traffic is a better marketing strategy for the long run, online advertisements are the best way to get results fast.  By setting up Facebook and Google Ads accounts, you can get the news of your website out to a larger audience and generate brand awareness and leads immediately after your launch.

3) Inform Existing Customers

While this seems obvious, many businesses forget to announce their new website launch to their existing customers.  The best way to generate awareness and interest in the launch is by keeping your current customer base up to date with all your new website plans.  Then, once your site goes live, make sure you inform them with an email marketing campaign that describes all the new features and directly links them to the site.  This will ensure that your customers are excited about your new site while simultaneously driving web traffic.

These are three of the steps that you should take following your website launch.  Are you looking for a trusted web development and design agency to handle the creation of your new site?  If so, then contact the experts at GTK Analytics.  From website creation to the management of your digital marketing campaigns, our dedicated team is ready to assist you with your business’s online needs today.

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