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Expect to See These Digital Marketing Trends in 2020

Looking ahead at the newest online marketing trends and innovations.

The digital world is constantly changing and evolving.  For businesses who want to effectively market themselves online, it can be challenging to remain on the cutting edge.  To help you stay up to date, here are some of the digital marketing trends that you should expect to see in 2020.

  • Chatbots

Currently, many businesses are experimenting with chatbots; software programs that interact with website visitors by answering questions and concerns in real-time.  As chatbot technology continues to improve, users actually feel like they are talking to a real person.  Because chatbots save businesses time and money while simultaneously boosting customer satisfaction, you should expect to see their popularity skyrocket in 2020.

  • Private Messaging Apps

As we approach 2020, you will start to see businesses focusing on the marketing potential of private messaging apps.  Already you can see apps like WhatsApp, Viber, and WeChat growing in popularity.  Many businesses are leveraging the power of these messaging apps and experimenting with ways to handle transactions through the app.  For instance, some companies are looking to boost sales by allowing customers to buy products directly through the app and pay via WeChat, Venmo, PayPal, and other money-sharing services.

  • Targeted Advertising

Businesses use digital ads to market their products online.  However, when a consumer is bombarded with ads for products they are not interested in, they can become annoyed and even hostile towards the company.  To remedy this issue, companies are working on ways to focus their advertisements on consumers that are more likely to purchase their products.  By 2020, expect to see new technologies and marketing strategies that allow businesses to send hyper-relevant ads to a select target market.

These are some of the digital marketing trends that will be huge in 2020.  Do you need help staying on top of the newest online marketing tactics and technologies?  If so, then turn to a team of marketing experts that you can trust.  We at GTK Analytics have the resources and experience to make your business’s digital marketing a success.  Contact us to learn what we can do for you.

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Try Out These Suggestions to Boost Your Company’s Reputation

Tips to improve your business’s reputation.

As a business owner, you know that reputation is everything.  Your company’s products, customer service, operations, and so on are all under intense scrutiny from discerning consumers.  With this in mind, establishing a strong reputation management strategy has never been more important.  From quality customer service to authentic digital marketing tactics, here’s what you can do to improve your company’s reputation.

  • Take Care of Your Customers

Good customer service never goes out of style.  Whether you run an online retailer or have a physical location, it’s important that you are available to meet the needs of your customers.  Not only does this mean being welcoming and helpful, but this also means responding to complaints quickly and comprehensively.  When you treat your customers with respect and care, you will retain their business for years to come.  Additionally, they can boost your online reputation by posting positive reviews of your company.

  • Create an Authentic Social Media Presence

If your business does not have a social media presence, then it is not meeting its digital marketing potential.  That being said, simply posting bland articles or stock images on your accounts will do very little to attract a following.  The best way for businesses to maximize the power of social media is by using the platform to show the more human side of their company.  By posting behind the scenes photos or telling real-life stories about your employees, you can give your followers a peek behind the professional curtain.  When you show that your business is authentic and made up of real people who truly love and care about what they do, this message will resonate with your audience and generate strong online support for your brand.

  • Highlight the Good

Today, consumers want to support businesses that give back to the community and have a positive message.  This is why you should highlight the good that your business does.  For instance, if you are committed to sharing profits with local charities or supporting sustainable practices or spreading an important humanitarian message, you should display these efforts prominently in-store and online.  When customers see everything that you are doing to give back, they will feel better about supporting your business.

These are some of the things that you can do to improve your business’s reputation.  Do you need assistance with creating a strong digital marketing strategy for your company?  If so, then turn to the experts at GTK Analytics.  From website design to social media marketing to SEO optimization, we are your one-stop-shop for creating a powerful online presence.

the facebook app | 4 Actionable Marketing Tips to Beat Your Competitors on Facebook

4 Actionable Marketing Tips to Beat Your Competitors on Facebook

Beat Out Your Facebook Competition

Facebook is one of the largest social media platforms in the world, attracting numerous businesses who want to promote their product or service to the massive user base. If you’re a business owner, it’s likely that you already have your own Facebook page and marketing strategy. You may have already found that the competition is fierce, with many other similar businesses trying to attract the same audience. To help, we’ve rounded up a few essential social media marketing tips to help you succeed on Facebook.

Optimize Your Facebook Business Page

Once you’ve created a Facebook business page, you need to modify the URL to make it easy to remember so that people can easily find your page. Next, optimize it to obtain maximum visibility and engagement by providing accurate and relevant information on your profile (especially the contact details), using high-quality photos, relevant keywords, and filling in the ‘About Us’ section.

Leverage Native Video Content

Native video content, statistically, gets more interaction than YouTube videos shared on Facebook. Facebook users watch over 100 million hours of video per day, so aim to include video content if you can.

Use Facebook Advertising

Facebook can be a great place to gather leads and make sales – if you market your business right. For Facebook ads, you will need to target relevant keywords and audiences. From here, you can run successful ads and beat your competitors. Sound like a lot to handle? Leave it to the pros!

Post at the Right Times

Every social media platform has certain times when their users are most active. Knowing the right times and even days can play an important role in how much engagement you obtain.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

How Instagram Can Help You Boost Sales

Tips for using Instagram to increase sales and engagement.

In today’s digital climate, businesses cannot afford to miss out on social media marketing opportunities.  With a massive proportion of the world’s population engaging on social media platforms on a regular basis, you can reach a larger audience of potential customers when you promote your business via social media.  While most companies focus their advertising efforts on sites like Facebook, LinkedIn, and Yelp, it’s also important to take advantage of newer platforms such as Instagram.  But why is Instagram a good platform to advertise your business?  Here’s how an Instagram social media marketing strategy can benefit your company.

Massive Growth and Widespread User Engagement

One of the main reasons why your business should market on Instagram is because this platform has and continues to grow at an exponential rate.  To illustrate the popularity of Instagram, here are some of the company statistics from 2017 and 2018:

  • Over 1 billion accounts are active every single month
  • 80% of Instagram users follow a business
  • Over 500 million Instagram accounts are active daily
  • Over 400 million accounts use Instagram stories daily

When you see the high rate of engagement happening on Instagram, it’s easy to see why your business should be tapping into this platform.  Establishing yourself on this platform can help you spread your brand name, gain followers, generate interest, and allow you to engage more directly with potential customers.

Advertising Opportunities

Another reason why your business will benefit from using Instagram is that the platform offers a variety of ways to advertise.  For instance, your company’s ads can take the following Instagram formats:

  • Photo Ads
  • Video Ads
  • Carousel ads
  • Instagram stories

While these formats allow businesses to get creative with their marketing tactics, Instagram’s real strength comes from the ability to target posts to specific audiences.  For instance, Instagram allows you to focus your posts based on a variety of factors.  For instance, you can target posts based on the following:

  • Location
  • Demographics
  • Interests
  • Behavior
  • Custom Audiences
  • Lookalike Audiences
  • Automated targeting

Between the huge number of users and the multitude of advertising and targeting opportunities, marketing your company on Instagram can result in a huge success.  Do you need help developing your social media marketing strategy?  If so, then contact the experts at GTK Analytics.  Our digital marketing team has the experience, resources, and industry knowledge to create the perfect online marketing solution for your business.

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Why Good Quality Content Matters to Your Customers and to Google

High-quality website content will benefit your business.

While web copy is often one of the more overlooked parts of website development, your site’s content is vital to your company’s success.  In fact, about 60% of consumers report that they would not purchase from a brand with poorly written content.  Even more compelling, websites with high-quality copy draw about 7.8 times more site traffic.  But original, well written, and grammatically correct content isn’t just important to your customers; it also matters when it comes to your company’s Google search ranking.  Here’s how solid content marketing is recognized and rewarded by Google.

Better Content Means Better Search Rankings

Today, most people use search engines to find the products and services that they need.  In most cases, consumers will not scroll past the first page of results to find what they are looking for.  Thus, if your company’s website is not one of the top results, then you are missing out on a huge population of potential customers.

While there are many things that you can do to boost your search engine ranking (such as employing a strong SEO strategy), one of the best ways to show up faster on result pages is by filling your site with authoritative and relevant content.  This is because Google’s search algorithm focuses on user experience and favors sites that offer true value to their audience.

What is Quality Content?

Google determines the quality of a site’s content based on three factors: expertise, authority, and trustworthiness.

  • Expertise– To rank well on Google’s search engine, you need to prove yourself as an expert in your field. Your expertise is displayed in the quality of your site’s content as well as by your credentials across the web.  Finally, other indicators of your expertise include your bounce rate, shares, and time spent on your website’s pages.
  • Authoritativeness– You also need to demonstrate a degree of authority in your content. This is accomplished by relating your content back to other reputable sources via backlinks and in-text references.  You can also establish your site as an authority by publicizing your company’s awards, affiliations, and reviews.
  • Trustworthiness– Perhaps most importantly, you need to prove yourself as a trusted source for users. If your copy is sloppy, grammatically incorrect, and difficult to read, then users and Google will immediately question your company’s legitimacy.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a strong content marketing strategy.  When your site features quality content, you can establish yourself as a reputable source with Google’s backing.  Need help producing custom, optimized, and well-written content for your company’s website?  If so, then turn to the experts at GTK Analytics.  Our content creation and web development teams are ready to take your site to the next level.

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