How Does SEO Grow Your Small Business?

How Does SEO Grow Your Small Business?

Small Businesses and the Power of SEO

Small businesses should focus on implementing marketing strategies that will increase brand awareness and revenue. However, it’s likely that, as a small business owner, you have your hands full with a variety of duties. Because of your limited time and funds, you may not think that you should do much marketing at all. Fortunately, businesses of all industries and sizes can benefit from SEO. Here’s why your small business should consider investing in SEO marketing:

  • SEO helps you to stay competitive

Chances are your competitors are already using dynamic SEO strategies. This means that when your potential customers search for keywords that are relevant to your business, they will find your competitors, not you. If you choose not to use SEO, you could be missing out on many clients visiting your website.

  • It helps you to reach the right customers

Whether your business appeals to the majority or a minority, you want to be sure it’s seen by the right people who will take action and contact you. By using SEO, you choose a keyword that is relevant to your business so that when users search for that keyword, they come across your business. That means you’re being seen by interested parties.

  • It improves brand awareness

Even if you show up at the top of someone’s search results, there is no guarantee that he/she will click on your website. However, your brand’s presence alone may be enough to increase brand awareness. In essence, you can’t always convert the customers that are searching for keywords relevant to your business, but you can still make them aware of who you are.

Now you know just a few of the key benefits of SEO, you may be wondering where to start. Fortunately, the team at GTK Analytics can help! Talk to our experts to learn how our SEO strategies can help your small business reach success.

SEO tips for your website

3 Tips for Designing an SEO-Friendly Site

Try out these suggestions to make your website SEO ready.

Even if your website looks and functions beautifully, this doesn’t necessarily translate into increased web traffic.  Just because you have an attractive, user-friendly website doesn’t mean that people know it exists.  This is why implementing SEO strategies on your site is so important.  Good optimization practices will ensure that your website is ranking high on search engine result pages and reaching a broader audience.  But how can you use SEO practices to boost your site’s web traffic?  Here are three tips for designing an SEO-friendly site.

1) Optimize Your Images

Many website developers only take the time to optimize the text on their website.  However, they forget that their site’s images can also be optimized to increase their search engine rankings.  When choosing images for your site, make sure that you do not select images that are too large.  Images that are too big will make your site load slowly which will negatively impact your performance on result pages.  Additionally, when you place pictures on your page, make sure that the image is actually relevant to the text of the page.  The more relevant an image is, the better your site will rank.

2) Use Keywords in a Variety of Places

Many people know that they need to include SEO keywords in the actual copy of their site; however, they neglect other areas.  Keywords can be incorporated in image tags, title tags, H1 tags, website slogans, meta descriptions, URL’s, internal links, and in so many other major website elements.  Of course, by including a variety of keywords in these various elements of your website, you can help your site trend more effectively.

3) Integrate Social Media into Your Site Design

Search engines place a certain amount of value on social media.  So, by incorporating social media elements into your website’s design, you can improve your site’s rank.  Make sure that your site features links to all your company’s social media accounts, such as its Facebook, Twitter, Pinterest, and LinkedIn accounts.  This will increase your search engine ranking while also showing a more personal side of your company to customers.

These are three of the steps that you can take to utilize SEO practices on your company’s website.  Sound like a major hassle?  If you do not feel up to the task of implementing and maintaining continually evolving SEO practices, then trust a digital marketing company with experience and proven SEO results.  We at GTK Analytics are ready to jumpstart your company’s SEO and online marketing strategy.  Contact us to learn what we can do for your company today.

What an SEO copywriter can do for your business

The Importance of Having an SEO Copywriter for Your Business

Here’s why your business needs a designated SEO copywriter.

If you are like most businesses and have a company website, then you know how important it is to leverage the power of search engine optimization (SEO).  If you aren’t adhering to the best SEO practices, then your site will not show up on Google result pages and users will never make it to your website.  One way to boost your site’s SEO ranking is by hiring an SEO copywriter.  Not only will the fresh SEO content improve your result rankings, but it will also improve your conversion rates.  Curious to learn more?  Then here’s what you need to know about hiring an SEO copywriter.

What is an SEO Copywriter?

An SEO copywriter is someone who writes original, convincing, and compelling content for websites while maintaining good SEO practices.  Keep in mind that an SEO copywriter differs significantly from a traditional copywriter.  As SEO copywriters understand how keywords and rankings work, they are better equipped to create content that will give your site a boost.  Traditional copywriters lack these skills and experience, and often cannot produce search-engine-friendly content.

What Can an SEO Copywriter Do for Me?

The content produced by a good SEO copywriter has two major benefits: it can boost your search engine result rankings and can entice users to stay on your site.  When good SEO practices are used, search engines such as Google will recognize your website and feature you more prominently in their result pages.  The higher up your site is on these result pages, the more visibility and traffic your site will attract.  Additionally, when the written content on your website is actually useful and interesting, it increases the chances of users actually staying on and returning to your site.  An SEO copywriter has the SEO knowledge and the writing abilities to ensure that content ranks while still being worth reading.

Hiring a designated SEO copywriter for your business will increase your website’s ranking and visibility on search engine result pages while engaging users.  Interested in finding the right copywriter for your business?  Then turn to the experts at GTK Analytics.  From search engine optimization to web design to digital content creation, we are ready to assist you with all your digital marketing needs.  Contact us to get started today.

Digital marketing analytics

Digital Marketing Facts You Need to Know

Here are some of the facts that digital marketers need to know.

If your business leverages the power of digital marketing, then you know that statistics and numbers are at the heart of any successful campaign.  While getting involved with analytics isn’t the most exciting thing, understanding the facts and figures will help you determine if your business’s current SEO and digital marketing strategy is actually working for you.

  • Google’s Top 5 Results get 75% of the Clicks

Even if your site is popping up on the first page of Google’s search results, this might not be enough to drive traffic to your business’s site.  The top search result draws about 32% of clicks, while the second result garners only 18% of clicks.  This huge drop-off illustrates the importance of grabbing that top search engine result position.  If your SEO strategy isn’t placing your site high up on Google’s result pages, then you might need to re-think your practices.

  • Organic Results Have Decreased by 15%

Over the last couple of years, Google has changed up their search engine result pages.  They have started to introduce new features such as map packs and ads to their result pages.  The addition of these new features mean that the number of organic search results per page has dropped.  This is great if you’re running pay-per-click ads but is bad news if your business is relying on SEO alone.

  • Websites with More Pages Generate 48% More Traffic

Websites with over 50 pages generate about 48% more traffic than websites with fewer pages.  Having more pages increases the number of keywords that your site can rank for.  These additional keywords will help bring your website more traffic.

  • The Average Page has 1,890 Words

Google tends to favor pages that offer readers rich and detailed content.  This is why it’s not surprising that the results on the first page of Google have an average of 1,890 words.  So, if you are trying to boost your website’s search engine ranking, then make sure you are producing original content that actually provides value or answers questions that your readers might have.

  • Users Expect a Web Page to Load in 2 Seconds or Less

About 47% of users expect fast load times.  In the modern age, people expect immediate gratification and are not willing to stick around if they feel a site is wasting their time.  If your website takes more than 2 seconds to load, then this could be enough to drive visitors away.  If you find that your website loads too slowly, then it’s time to find a new web host.

These are some of the digital marketing facts that you need to know for your business.  Establishing and maintaining a successful SEO and digital marketing strategy is no easy task.  Luckily, the experts at GTK Analytics have the experience and resources to assist you with all your SEO, website design, content creation, website hosting, and other digital marketing needs.  Contact us today to see what we can do for your business.

SEO myths

Common Misconceptions About SEO

Learn the truth about SEO.

While you’ve probably heard a lot about search engine optimization, or SEO, are you sure that you are getting the facts?  Don’t get hung up on the myths and inaccuracies surrounding proper SEO practices; here’s the truth behind some of the major misconceptions about SEO.

Myth 1: SEO Optimization is a One-Time Thing

Because SEO best practices and procedures are constantly evolving, proper SEO optimization is an ongoing process.  While some companies would like you to believe that optimizing your website is something that you only have to do once, a good SEO marketing company will explain that optimizing your website takes constant attention and updating.

Myth 2: You Should Pack Your Website with SEO Keywords

While it’s important to use SEO keywords in your web copy, packing your pages with keyword-filled nonsense won’t do anything to help your website trend.  In fact, because search engines have improved their ability to differentiate between well-written web copy and gibberish, it’s much better to create original and compelling content that uses keywords in a manner that actually makes sense to the reader.

Myth 3: SEO is All About Links

In the past, websites could improve their search engine rankings my including links and backlinks on every page.  However, this is no longer accurate.  Google’s algorithms take many other components into account when deciding which pages to feature as top results.  So, while links are still a good thing to incorporate, they are no longer the crowning jewel of SEO.

As SEO has evolved, it’s no secret that keeping a website properly optimized is a full-time job.  If you worry about your ability to properly optimize your website, or if you’re worried that you cannot keep up with the constant need for updates, then turn to the experts at GTK Analytics.  Our professionals have the experience to offer your business the search engine optimization services that it needs.  For assistance with SEO, website design, and all your other digital marketing needs, contact us today.

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