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the facebook app | 4 Actionable Marketing Tips to Beat Your Competitors on Facebook

4 Actionable Marketing Tips to Beat Your Competitors on Facebook

Beat Out Your Facebook Competition

Facebook is one of the largest social media platforms in the world, attracting numerous businesses who want to promote their product or service to the massive user base. If you’re a business owner, it’s likely that you already have your own Facebook page and marketing strategy. You may have already found that the competition is fierce, with many other similar businesses trying to attract the same audience. To help, we’ve rounded up a few essential social media marketing tips to help you succeed on Facebook.

Optimize Your Facebook Business Page

Once you’ve created a Facebook business page, you need to modify the URL to make it easy to remember so that people can easily find your page. Next, optimize it to obtain maximum visibility and engagement by providing accurate and relevant information on your profile (especially the contact details), using high-quality photos, relevant keywords, and filling in the ‘About Us’ section.

Leverage Native Video Content

Native video content, statistically, gets more interaction than YouTube videos shared on Facebook. Facebook users watch over 100 million hours of video per day, so aim to include video content if you can.

Use Facebook Advertising

Facebook can be a great place to gather leads and make sales – if you market your business right. For Facebook ads, you will need to target relevant keywords and audiences. From here, you can run successful ads and beat your competitors. Sound like a lot to handle? Leave it to the pros!

Post at the Right Times

Every social media platform has certain times when their users are most active. Knowing the right times and even days can play an important role in how much engagement you obtain.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

How Instagram Can Help You Boost Sales

Tips for using Instagram to increase sales and engagement.

In today’s digital climate, businesses cannot afford to miss out on social media marketing opportunities.  With a massive proportion of the world’s population engaging on social media platforms on a regular basis, you can reach a larger audience of potential customers when you promote your business via social media.  While most companies focus their advertising efforts on sites like Facebook, LinkedIn, and Yelp, it’s also important to take advantage of newer platforms such as Instagram.  But why is Instagram a good platform to advertise your business?  Here’s how an Instagram social media marketing strategy can benefit your company.

Massive Growth and Widespread User Engagement

One of the main reasons why your business should market on Instagram is because this platform has and continues to grow at an exponential rate.  To illustrate the popularity of Instagram, here are some of the company statistics from 2017 and 2018:

  • Over 1 billion accounts are active every single month
  • 80% of Instagram users follow a business
  • Over 500 million Instagram accounts are active daily
  • Over 400 million accounts use Instagram stories daily

When you see the high rate of engagement happening on Instagram, it’s easy to see why your business should be tapping into this platform.  Establishing yourself on this platform can help you spread your brand name, gain followers, generate interest, and allow you to engage more directly with potential customers.

Advertising Opportunities

Another reason why your business will benefit from using Instagram is that the platform offers a variety of ways to advertise.  For instance, your company’s ads can take the following Instagram formats:

  • Photo Ads
  • Video Ads
  • Carousel ads
  • Instagram stories

While these formats allow businesses to get creative with their marketing tactics, Instagram’s real strength comes from the ability to target posts to specific audiences.  For instance, Instagram allows you to focus your posts based on a variety of factors.  For instance, you can target posts based on the following:

  • Location
  • Demographics
  • Interests
  • Behavior
  • Custom Audiences
  • Lookalike Audiences
  • Automated targeting

Between the huge number of users and the multitude of advertising and targeting opportunities, marketing your company on Instagram can result in a huge success.  Do you need help developing your social media marketing strategy?  If so, then contact the experts at GTK Analytics.  Our digital marketing team has the experience, resources, and industry knowledge to create the perfect online marketing solution for your business.

Create Catchy Subject Line

Five Steps to Make a Compelling and Catchy Subject Line

Want to create clickable content with a catchy subject line? Read on.

Have you heard the phrase, ‘don’t judge a book by its cover’? Well, when it comes to emails, you can scrap that thinking. Despite what many say, people do judge emails solely by their subject lines. As a business, you know that creating great content to go in your communications is important. What’s equally as important is getting prospects and clients to follow through on actions – like opening an email. Even if your content in the email is killer, if your subject line is letting you down, don’t wait by the phone for calls.

The subject line is the single most influential factor in generating an email open. Making a catchy one that stands out from the crowd to guarantee a click-through is worth spending time on. Here are five tips to get you started.

  • Inject a bit of humor

Everyone loves a laugh. General humor can work really well in email subject lines as they surprise recipients and make them smile. If your business can exude a bit of fun and humor, let it! Personally, puns are our favorite weapon of choice.

  • Avoid ‘spam’ words

It can be tempting to write an email subject line which will encourage subscribers to open the emails, such as including words like ‘free’ or ‘one time only offer’. Unfortunately, many of these words trigger an email provider’s spam filters, sending your well-crafted, well-written email straight into the junk folder.

  • Personalize, personalize, personalize!

Although a little more complicated (and time-consuming) to do, adding in the recipient’s first name definitely catches their eye. If a subscriber thinks that an email was personally written to them, they’re more likely to feel inclined to click on it.

  • Invoke curiosity

Next to no one will open an email that they think will waste their time. One of the simplest ways to inspire a click is to create curiosity and spark your subscriber’s imagination. Use short sentences and questions to just this. For example, a florist may use, ‘Ready for Mother’s Day?’, whereas an auto insurer may put, ‘Auto insurance: Are you getting what you pay for?” Simple, yet it directly engages with the reader.

  • Format it

Now that you know what you’re going to say, consider how you’re going to say it. It’s best to avoid using all capitals that can appear aggressive, and aim to stick to using 50 to 65 characters. Better yet, add special characters (punctuation, symbols, and emojis (but perhaps not all three) to show that you have something different.

Having some troubles with email marketing? Whether you need email campaigns, social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

The Top Marketing Trends in 2017

The Top Marketing Trends in 2017

Marketing is all about getting yourself out there, but do you know the marketing trends for the new year?

Marketing is about getting seen–it helps if those that see you are your target audience. Visibility is one of the things that, no matter the year, will never change. Marketing revolves around the idea of how best customers see your business. But while the central idea may not change, the specifics on how you are seen has, does, and will change. Here are a few marketing trends you should expect to change in 2017.

  1. Focus on Customer Experience
    At the heart of every marketing strategy is customer experience and satisfaction. Your customers need to know they are being taken care of, and a customer-centric philosophy does just that. Their needs must be met in order to create a successful marketing strategy.
  2. Data Scientists & Marketing Technologists are New Lieutenants of Marketing
    Your executives must be data-driven. What does this mean? In a world where many companies want to connect email, social media, and social media strategies, they need technology to incorporate and support all of these. Technologists who know these devices well are your best bet.
  3. Artificial Intelligence Can Help
    Don’t worry, the robot takeover is still many decades away. So until then, you can use artificial intelligence (AI) to help your customers. AI can use algorithms to study human behavior and patterns to help your customers find what they need. Imagine a chat-bot that can determine your likes, dislikes, and needs all through conversation. It is a tool that can put you above your competitors.

Whether it be 2017, 2018, or 2117, you can always contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for complete digital marketing services that get your social media marketing on the right path.

List your business on the Apple map

Easy Steps to Put Your Business on the (Apple!) Map

Listing your business on the Apple map – made simple.

Even though the Apple map hasn’t had the best reputation, it has certainly stepped up its game recently. If you haven’t previously bothered about potential customers finding you via Apple Maps, it’s not surprising. After all, you’ve put yourself on Google Maps (you have – haven’t you?) and Apple Maps only works for Apple users. But now that there are promising improvements and plenty of iPad, iPhone, MacBook, and nifty Apple Watch users, it’s time to list your business on the Apple map.

Ample Opportunity for Apple Users

The Apple map lets users search for businesses by type, and will indicate whether those businesses allow payment by Apple Pay. This is a major plus for your company if you do support Apple Pay, as this feature could encourage Apple users through your front door. Because the map is located on so many of the Apple products, it’s built-in for easy access for users to find locations that suit their needs.

Get Connected

To put your business on the Apple Map, use the Map Connect feature. Similar to Google Maps listings, Map Connect allows you to enter and edit all your business details, including the address, phone number, social media accounts, website, and opening hours. Always ensure this information is double (and triple!) checked for accuracy before submitting.

Check It

Once you’re up and running, make sure that your business shows up for the following queries:

  • Business name + city
  • Business name + city + state
  • Business name + street address
  • Business name + street address + city
  • Business name + street address + city + state
  • Business phone number

Having some trouble getting your business listed? Whether you need social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

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