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https ssl certificate website url | How a Broken SSL Certificate Can Hurt Your SEO

How a Broken SSL Certificate Can Hurt Your SEO

Prevent a broken SSL certificate from hurting your digital marketing efforts.

In 2014, Google announced that HTTPS would become a ranking signal. In the five years since then, the consensus seems to be that this signal has become less of an actual factor to the point that now it’s only a marketing claim. However, this isn’t exactly true. Google’s Webmaster Trends Analyst, Gary Illyes, stated that  the HTTPS ranking signal “affects enough queries measurably that I wouldn’t ignore it.” Turns out that having a broken or expired SSL certificate can hurt your business’s SEO, too.

Search engine optimization, SEO, is a vital component of digital marketing. Like it or not, but when you’re talking about SEO, you’re really talking about ranking on Google. Unfortunately, Google remains relatively opaque about what exactly its ranking algorithms are factoring,  which is why the 2014 HTTPS ranking signal announcement was remarkable. While some claim it is simply a marketing plot, the truth is that it’s much more than that.

These days, HTTPS and having an SSL certificate is a tiebreaker. Your SSL certificate should be valid and trusted as a broken certificate will affect your website – and SEO results. In short, having a broken SSL certificate endangers the user. That’s why the browsers issue certificate errors that advise their users to turn back and not enter the site. In turn, this can lower your SEO ranking and hurt the social impact on your brand.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website. Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

Common Digital Marketing Mistakes (and How to Avoid Them)

Common Digital Marketing Mistakes (and How to Avoid Them)

Avoid Making These Marketing Errors When Looking to Grow Your Business 

Marketing mistakes can cause issues in businesses of any size. However, when it comes to small businesses, digital marketing errors can eat into the budget and yield a low return-on-investment. If you are looking to grow your business and side-step common marketing mistakes, read on!

Mistake #1: Viewing marketing as an expense rather than an investment

We don’t need to tell you that marketing is vital to sales, growth, and brand development. Yet, so many businesses overlook the importance of marketing, choosing to neglect this area of their business. The more you put into your marketing efforts, the more you will get out of it. If you use your time and money wisely, you can see exponential growth. The key is to see marketing as a continual process that is an essential part of your business.

Mistake #2: Failing to update your website

Simply having a website isn’t enough anymore. If you want visitors to take you seriously, you need a website that looks the part. These days, sites need to be fully functional, optimized, and mobile-friendly. Keep your design up to date and regularly post blogs on your site to gain more traffic.

Mistake #3: Failing to use analytics

Most small business owners are great at monitoring sales and performance, but one of the key marketing mistakes is to overlook the vital information that analytics can show you. If you don’t regularly review your analytics, you could be missing out to information that states what works and what doesn’t. Keep in mind that digital marketing analytics tend to be very technical. If you find yourself out of your depth, seek help from an experienced digital marketing company.

Our team of experts is here to help with your web design needs. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

Stratosphere Marketing is now GTK Analytics

Stratosphere Marketing is now GTK Analytics

As a valued client of Stratosphere Marketing Solutions, I am thrilled to share some exciting news with you.

As of August 15, 2017, Stratosphere Marketing Solutions is now a part of GTK Analytics, Inc. (DBA Stratosphere Marketing), based out of Irvine, CA. GTK Analytics is backed by GTKonnect, Inc. a leading technology provider providing world-class software solutions to companies such as Boeing, Mattel, DHL, and many more.

We are very pleased to announce that our new company with the technical backing of GTKonnect, will have the utmost positive impact for not only both entities but most importantly for you, our enthusiastic and loyal customer. GTK Analytics creates an amazing opportunity for Stratosphere to further innovate and enhance our core service offerings for existing and future clients.

The great news for you is that nothing will change for your current individual services. You will be serviced by the same friendly and knowledgeable team. We want you to be rest assured that Stratosphere Marketing will continue to operate per usual under GTK Analytics and will maintain its operations in Westlake Village, CA. You can feel safe knowing that all of our core service offerings, website design, and digital marketing solutions will continue to be provided at the same quality and level of service.

You will however benefit from our new product developments, added resources, and extended support. With this new alignment, the sky is the limit on enhanced service offerings, product developments, content, efficiency and innovation that we can offer you.

Thank you for your ongoing support and we look forward to continuing to provide you with the highest quality products and services. Please do not hesitate to contact me should you have an questions or concerns.

With best regards,

Casey Preston

President GTK Analytics, Inc.

content marketing

How to Make an Ergonomically Safe Office

The office seems like a safe and injury-free workplace but that’s because its dangers are not sudden, they creep and take their time.

You may see an office and think that it is the safest work environment around. But it all depends on how you define safe and injury-free. The dangers that lurk in an office are slow-moving and are hardly noticeable in the short-term. A heavy machine can fall on you at a factory and instantly break your leg–it’s quick, it’s short and the damage is undoubtedly noticeable right there and then. The dangers that stalk office workers may take decades to develop, but they can sprout into injuries that can wreck lives.

Whether you are a delivery service or a content marketing team, this is why every office needs to be ergonomic, meaning designed for efficiency and comfort.

  1. Keep Posture in Mind – Sit as close as possible to your desk, with your upper arms parallel to your spine and your lower arms parallel to the floor; they should be at a 90-degree angle. Make sure that your knees are bent 90 degrees as well. Your back should be straight and your head pointing forwards.
  2. Look at the Height of Your Monitor – Your chair must be at the right height. Casually look forward, close your eyes . . . and open them. Your eyes should be aimed directly at the center of your screen. Adjust it if necessary.
  3. Regulate Your Stand-Up Desk – A stand-up desk is a good way to counteract the negative strains on your muscles that sitting down brings. Stand up straight, and make sure that your arms are at 90 degrees and your head is straight.

An ergonomically suited office not only keeps employee injuries at bay, it also increases productivity. To further increase productivity, you need the right content marketing team to help your brand reach heights you never before imagined. From original blog content to custom websites, we deliver everything you need for a successful marketing campaign. Contact us today!

Best Time for your Email Campaign

Best Time to Post: Email Campaign Edition

Want to get more out of your next email campaign? Send it out at these times.

It’s not uncommon for businesses to send out an email campaign that gets a small average open rate. In fact, according to MailChimp report, companies of 50 people or fewer, see fewer than one in every four emails they send get opened. What’s more, the average click rate is less than 3 percent! Even so, email is a free way to get people’s attention, and those 3 out of 100 opens are 3 people that could turn into clients!

If you’re not quite satisfied with seeing your emails go unopened, know that your problem could be your timing. Get more out of your mass emails to clients by following this schedule from Kissmetrics’ recent study of email marketing timing.

6:00 to 10:00 a.m. These four hours mark when people are most likely to open consumer-based marketing emails. If you want to hit them with a great consumer focused piece, aim to drop it in people’s inbox when the sleep is still in their eyes.

10:00 a.m. to 12:00 p.m. People are working. Don’t send an email during these hours or it will end up at the bottom of inboxes, or in the trash.

12:00 to 2:00 p.m. Take advantage of the usual lunch break hours to hit people with relevant news and lifestyle emails.

2:00 to 3:00 p.m. That afternoon grind will leave your email completely ignored.

3:00 to 5:00 p.m. If your email is financially pertinent, send it now.

5:00 to 7:00 p.m. Want to communicate with other businesses? B2B promotions are best sent during this window.

7:00 to 10:00 p.m. As people settle into their evenings, they start to look for exciting info. Send out your promos now!

10:00 p.m. to 6:00 a.m. Don’t bother. This is a dead time, and very few emails get opened during these hours.

Still not getting the engagement you envisioned from your email campaign? Contact Stratosphere Marketing Solutions in Westlake Village, California. As digital marketing experts, we can help you put together winning email marketing pieces and send them out at the perfect time to hook future clients—and keep you at the forefront of your current clients’ minds. Call us today!

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