How to Build A Website Landing Page

Creating the Perfect Landing Page

Learn how you can build the perfect landing page for your website.

A landing page is any web page that a visitor can arrive or “land” on.  Oftentimes, a landing page will be the first interaction a visitor will have with your company.  That’s why it’s so important to craft a landing page that is attractive, engaging, and easy to navigate.  Here are some tips to help you construct the perfect landing page for your business’s website.

Have an Impactful USP

A USP or Unique Selling Proposition is essentially a headline at the top of a landing page that draws visitors in.  Your USP should be a sentence that describes exactly what your business is about and what it can do for your visitors.  Your main headline should be short, punchy, and to the point.  You can include a subheader that explains your business’s purpose in more detail.

Written Content

Your landing page should not display a wall of text for your visitors to sort through.  Instead, your written content should take the form of easily digestible bullet points that focus on how your company can assist your visitors.  Rather than simply focusing on your business’s features, always spin content in a way that emphasizes the benefits your company offers.


Finally, another important way to establish rapport with your visitors is by offering testimonials about your business’s abilities.  When you include the positive reviews your company has received from other customers, new visitors will be more inclined to trust and give your services or products a chance.

These are just a few tips to help you build a successful landing page for your website.  Sound overwhelming?  Then trust the creation of your custom landing page to the experts at GTK Analytics.  From professional website design to original content creation, GTK Analytics is the one-stop shop for all your digital marketing needs.  Contact us to get started today.

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