Essential Marketing Tools Small Business Owners Should Use

Don’t miss out on these four useful marketing tools for small businesses.

As a small business professional, you likely spend a great deal of time thinking about how to increase leads, improve brand awareness, convert prospects, and boost website traffic. Thanks to recent tech developments, there are an abundance of great tools that small business owners can use to help them grow their platform. Take a look at these four digital marketing tools your small business should use.

Google My Business

It’s important that your business is findable on Google. You can do this by ensuring that you set up Google My Business so that people can find you via Google search and Google maps. If you don’t, you could be missing out on reaching many potential customers.

Google Analytics

This is a completely free software which provides valuable insights into who is visiting your website and what they get up to once they arrive. You can review information such as the number of visitors, where they are coming from, the keywords people are using in Google to find your site, the demographics of the visitors, and more. This information is interesting, but it’s also vital knowledge that can help you optimize your website and marketing campaigns.


No matter how small or large your business, email marketing should be a part of your strategy. When a customer signs up to your mailing list, you can directly advertise to them and ensure that it gets seen. There are many software tools available, but Mailchimp is an ideal choice for small businesses who want to create professional-looking campaigns.


Canva is an online design tool that helps you build images for social media, presentations, posters, and more. It’s simple and easy to use and allows you to create professional pieces for your digital marketing strategies.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

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