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Expect to See These Digital Marketing Trends in 2020

Looking ahead at the newest online marketing trends and innovations.

The digital world is constantly changing and evolving.  For businesses who want to effectively market themselves online, it can be challenging to remain on the cutting edge.  To help you stay up to date, here are some of the digital marketing trends that you should expect to see in 2020.

  • Chatbots

Currently, many businesses are experimenting with chatbots; software programs that interact with website visitors by answering questions and concerns in real-time.  As chatbot technology continues to improve, users actually feel like they are talking to a real person.  Because chatbots save businesses time and money while simultaneously boosting customer satisfaction, you should expect to see their popularity skyrocket in 2020.

  • Private Messaging Apps

As we approach 2020, you will start to see businesses focusing on the marketing potential of private messaging apps.  Already you can see apps like WhatsApp, Viber, and WeChat growing in popularity.  Many businesses are leveraging the power of these messaging apps and experimenting with ways to handle transactions through the app.  For instance, some companies are looking to boost sales by allowing customers to buy products directly through the app and pay via WeChat, Venmo, PayPal, and other money-sharing services.

  • Targeted Advertising

Businesses use digital ads to market their products online.  However, when a consumer is bombarded with ads for products they are not interested in, they can become annoyed and even hostile towards the company.  To remedy this issue, companies are working on ways to focus their advertisements on consumers that are more likely to purchase their products.  By 2020, expect to see new technologies and marketing strategies that allow businesses to send hyper-relevant ads to a select target market.

These are some of the digital marketing trends that will be huge in 2020.  Do you need help staying on top of the newest online marketing tactics and technologies?  If so, then turn to a team of marketing experts that you can trust.  We at GTK Analytics have the resources and experience to make your business’s digital marketing a success.  Contact us to learn what we can do for you.

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