How a Broken SSL Certificate Can Hurt Your SEO
Prevent a broken SSL certificate from hurting your digital marketing efforts.
In 2014, Google announced that HTTPS would become a ranking signal. In the five years since then, the consensus seems to be that this signal has become less of an actual factor to the point that now it’s only a marketing claim. However, this isn’t exactly true. Google’s Webmaster Trends Analyst, Gary Illyes, stated that the HTTPS ranking signal “affects enough queries measurably that I wouldn’t ignore it.” Turns out that having a broken or expired SSL certificate can hurt your business’s SEO, too.
Search engine optimization, SEO, is a vital component of digital marketing. Like it or not, but when you’re talking about SEO, you’re really talking about ranking on Google. Unfortunately, Google remains relatively opaque about what exactly its ranking algorithms are factoring, which is why the 2014 HTTPS ranking signal announcement was remarkable. While some claim it is simply a marketing plot, the truth is that it’s much more than that.
These days, HTTPS and having an SSL certificate is a tiebreaker. Your SSL certificate should be valid and trusted as a broken certificate will affect your website – and SEO results. In short, having a broken SSL certificate endangers the user. That’s why the browsers issue certificate errors that advise their users to turn back and not enter the site. In turn, this can lower your SEO ranking and hurt the social impact on your brand.
If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website. Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.