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Three Ways to Modernize Your Website

Does your website stand above the rest?

 

There are millions of websites in existence today – and that number continues to grow! Having a modern website can make your business accessible and stand above the rest. Not only that but modernizing your website tells your customers that you are working to stay on top of trends and keep their experiences in mind. Is your website stuck in the past? Here are a few ways to modernize your website design and help it stand out from the saturated market.

 

  1. Focus on user experience

User experience (UX) includes anything that a user might experience on your website. This involves the obvious elements like reading content to the amount of time a page takes to load. These elements can impact the overall experience a user has on your website and, ultimately, how they feel about your business. You can improve UX by:

  • Making your site easy to navigate
  • Having a mobile-friendly version of your website
  • Making your website easy to find

 

  1. Optimize for search engines

To gain traction online, your website should be easy to find. You can aid your business by incorporating search engine optimization (SEO) and local SEO practices. These strategies make it easier for search engines to read your website and display it in search results. Even if you have the most modern-looking website, what good is it if no one can find it?

 

  1. Include smart design elements

Having great website design is always important for a modern-looking website. Keep up to date with the latest features and trends to include on your site. A few good timeless ideas include:

  • Typography – Including large typographic elements to catch the eye
  • Hero images – Large photos in the background of a website that tells a story that text cannot
  • Parallax scrolling – An effect that uses multiple backgrounds that seem to move at different speeds to create a dimension of depth. It is a feature that continues to wow the visitor!

 

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality, modern website. Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

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Three Reasons Brands Should Rethink Their Social Media Strategy for 2020

Take a step back and reassess your approach to social media.

 

We all know that social media marketing is fundamental in creating, boosting, and building a business. Although social media users to continue to grow by the billions, this past year marks the first year since the creation of social media that we’ve seen stagnant growth in user adoption. For so many brands that rely on social media marketing to reach their customers, before the new year is a good time to step back and reassess your approach to social media. Here’s why.

 

Social media platforms attract different demographics.

There are a few main social media platforms that businesses like to use, including Instagram, Facebook, YouTube, LinkedIn, Snapchat, Twitter, and Pinterest. Each attracts different demographics of users. For example, Snapchat is almost entirely made up of users under the age of 34, Pinterest attracts more women than men, and LinkedIn is more popular with people who have higher education. With this in mind, it’s important to focus on platforms your target audience uses rather than trying to reach customers across every network.

 

People trust search engines more than they trust social media.

Consumer trust in search engines is much higher than in social media sites. With features such as Google Posts and Follow, brands could be expanding their social media strategy to Google. This increased sense of trust makes it ideal to reach more potential consumers, even ones who aren’t necessarily searching for them.

 

Consumers want local social media.

National social media strategies are not always designed to retain local customers. It’s not easy to comment on or promote in-store promotions for location-specific customer service issues if you only have one social account for hundreds of locations. Having a local brand social media page allows customers to engage on a more personal level.

 

We can’t always predict what will happen in the world of social media, but we can be prepared for change and adapt so that business marketing strategies don’t fall behind. Ready to look ahead to 2020? Check out future digital marketing trends we expect to see.

 

Do you need help staying on top of the newest online marketing tactics and technologies?  If so, then turn to a team of marketing experts that you can trust. At GTK Analytics, we have the resources and experience to make your business’s digital marketing a success. Contact us to learn what we can do for you.

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Expect to See These Digital Marketing Trends in 2020

Looking ahead at the newest online marketing trends and innovations.

The digital world is constantly changing and evolving.  For businesses who want to effectively market themselves online, it can be challenging to remain on the cutting edge.  To help you stay up to date, here are some of the digital marketing trends that you should expect to see in 2020.

  • Chatbots

Currently, many businesses are experimenting with chatbots; software programs that interact with website visitors by answering questions and concerns in real-time.  As chatbot technology continues to improve, users actually feel like they are talking to a real person.  Because chatbots save businesses time and money while simultaneously boosting customer satisfaction, you should expect to see their popularity skyrocket in 2020.

  • Private Messaging Apps

As we approach 2020, you will start to see businesses focusing on the marketing potential of private messaging apps.  Already you can see apps like WhatsApp, Viber, and WeChat growing in popularity.  Many businesses are leveraging the power of these messaging apps and experimenting with ways to handle transactions through the app.  For instance, some companies are looking to boost sales by allowing customers to buy products directly through the app and pay via WeChat, Venmo, PayPal, and other money-sharing services.

  • Targeted Advertising

Businesses use digital ads to market their products online.  However, when a consumer is bombarded with ads for products they are not interested in, they can become annoyed and even hostile towards the company.  To remedy this issue, companies are working on ways to focus their advertisements on consumers that are more likely to purchase their products.  By 2020, expect to see new technologies and marketing strategies that allow businesses to send hyper-relevant ads to a select target market.

These are some of the digital marketing trends that will be huge in 2020.  Do you need help staying on top of the newest online marketing tactics and technologies?  If so, then turn to a team of marketing experts that you can trust.  We at GTK Analytics have the resources and experience to make your business’s digital marketing a success.  Contact us to learn what we can do for you.

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Try Out These Suggestions to Boost Your Company’s Reputation

Tips to improve your business’s reputation.

As a business owner, you know that reputation is everything.  Your company’s products, customer service, operations, and so on are all under intense scrutiny from discerning consumers.  With this in mind, establishing a strong reputation management strategy has never been more important.  From quality customer service to authentic digital marketing tactics, here’s what you can do to improve your company’s reputation.

  • Take Care of Your Customers

Good customer service never goes out of style.  Whether you run an online retailer or have a physical location, it’s important that you are available to meet the needs of your customers.  Not only does this mean being welcoming and helpful, but this also means responding to complaints quickly and comprehensively.  When you treat your customers with respect and care, you will retain their business for years to come.  Additionally, they can boost your online reputation by posting positive reviews of your company.

  • Create an Authentic Social Media Presence

If your business does not have a social media presence, then it is not meeting its digital marketing potential.  That being said, simply posting bland articles or stock images on your accounts will do very little to attract a following.  The best way for businesses to maximize the power of social media is by using the platform to show the more human side of their company.  By posting behind the scenes photos or telling real-life stories about your employees, you can give your followers a peek behind the professional curtain.  When you show that your business is authentic and made up of real people who truly love and care about what they do, this message will resonate with your audience and generate strong online support for your brand.

  • Highlight the Good

Today, consumers want to support businesses that give back to the community and have a positive message.  This is why you should highlight the good that your business does.  For instance, if you are committed to sharing profits with local charities or supporting sustainable practices or spreading an important humanitarian message, you should display these efforts prominently in-store and online.  When customers see everything that you are doing to give back, they will feel better about supporting your business.

These are some of the things that you can do to improve your business’s reputation.  Do you need assistance with creating a strong digital marketing strategy for your company?  If so, then turn to the experts at GTK Analytics.  From website design to social media marketing to SEO optimization, we are your one-stop-shop for creating a powerful online presence.

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3 Types of Content That Easily Increase Organic Traffic

Is Your Business Generating the Right Content?

Not all content types are created equally. Some help to boost your search traffic and enhance your personal brand, while others do not. If you’re creating content for your business, you want to be sure that it organically generates traffic to keep readers interested and engaged. Creating quality content doesn’t just increase your search engine visits, but it also helps establish your personal brand. Take a look at the three types of content that easily increase organic traffic.

  • How-To Posts

How-to posts are arguably the most popular type of content on the internet. They are easy and simple to create and possess an immense value because people go to search engines looking for advice and answers. How-to posts should be rich and useful, otherwise, the reader will simply look for another article. Get creative by planning content before writing it and including infographics if necessary.

  • Authoritative Link Resources

A link resource offers readers easy access to useful information to further elaborate your point by using other authoritative sources. Link resources make valuable information easily accessible to your audience when they need it. Such a resource helps to drive organic visits to your page because of the immense pool of information on it.

  • Content with Appropriate Keywords

Relevant keywords included in copy can be extremely effective at driving the right audience to your site. Make sure your content is relevant to the audience and is created around relevant keywords. Mix it up with using primary keywords and long-tail keywords to ensure you are visible for when users search.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website and a successful digital marketing campaign.  Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

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