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Essential Marketing Tools Small Business Owners Should Use

Don’t miss out on these four useful marketing tools for small businesses.

As a small business professional, you likely spend a great deal of time thinking about how to increase leads, improve brand awareness, convert prospects, and boost website traffic. Thanks to recent tech developments, there are an abundance of great tools that small business owners can use to help them grow their platform. Take a look at these four digital marketing tools your small business should use.

Google My Business

It’s important that your business is findable on Google. You can do this by ensuring that you set up Google My Business so that people can find you via Google search and Google maps. If you don’t, you could be missing out on reaching many potential customers.

Google Analytics

This is a completely free software which provides valuable insights into who is visiting your website and what they get up to once they arrive. You can review information such as the number of visitors, where they are coming from, the keywords people are using in Google to find your site, the demographics of the visitors, and more. This information is interesting, but it’s also vital knowledge that can help you optimize your website and marketing campaigns.

Mailchimp

No matter how small or large your business, email marketing should be a part of your strategy. When a customer signs up to your mailing list, you can directly advertise to them and ensure that it gets seen. There are many software tools available, but Mailchimp is an ideal choice for small businesses who want to create professional-looking campaigns.

Canva

Canva is an online design tool that helps you build images for social media, presentations, posters, and more. It’s simple and easy to use and allows you to create professional pieces for your digital marketing strategies.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

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3 Things to Do Once Your Website Goes Live

Making the most of your new website.

After your trusted web development team launches your new website, you may be wondering what to do next.  If you want to maximize your site, then it does require some effort on your part.  Here are three steps that you can take to make the most of your new website.

1) Optimize Your Google Business Listing

Your Google Business Listing or “Google My Business” (GMB), helps local clients find your business via Google search results.  By optimizing your GMB, you can improve how well your business’s site ranks in the organic search results.  This, in turn, will help you drive traffic to your new website.  So, once your new site is up and running, make sure that you revamp your GMB to attract visitors who are interested in your business’s products or services.

2) Run Local Ad Campaigns

After your site is live, you should use a combination of social media advertisements and Google Ads to appeal to local prospects.  While relying on SEO to drive web traffic is a better marketing strategy for the long run, online advertisements are the best way to get results fast.  By setting up Facebook and Google Ads accounts, you can get the news of your website out to a larger audience and generate brand awareness and leads immediately after your launch.

3) Inform Existing Customers

While this seems obvious, many businesses forget to announce their new website launch to their existing customers.  The best way to generate awareness and interest in the launch is by keeping your current customer base up to date with all your new website plans.  Then, once your site goes live, make sure you inform them with an email marketing campaign that describes all the new features and directly links them to the site.  This will ensure that your customers are excited about your new site while simultaneously driving web traffic.

These are three of the steps that you should take following your website launch.  Are you looking for a trusted web development and design agency to handle the creation of your new site?  If so, then contact the experts at GTK Analytics.  From website creation to the management of your digital marketing campaigns, our dedicated team is ready to assist you with your business’s online needs today.

couple looking at laptop together, tips to keep website visitors engaged

Suggestions to Help You Lower Your Website’s Bounce Rate

Take these steps to reduce your bounce rate.

Your bounce rate is the percentage of website visitors who visit a single page on your site before leaving.  When people visit your site, you want them to interact and engage with it by exploring your various pages.  This is why having a high bounce rate is bad news.  To make matters worse, Google’s search algorithm looks at your website’s bounce rate when deciding when to feature your site on a results page.  The higher your bounce rate, the lower your site will rank on result pages.  Fortunately, there are things that you can do to keep your bounce rate low.  By implementing smart web design and a strong digital marketing strategy, you can capture the interest of web visitors and encourage them to explore everything that your site has to offer.  Take these steps to lower your website’s bounce rate

  • Create a Responsive Site

Today, website visitors are looking for instant gratification.  If your website is slow to load, then visitors will not think twice about exiting your site.  Additionally, as many internet users rely on their smartphones and other mobile devices to surf the web, it’s important that your site is optimized for mobile use.  By creating a responsive site, you can make a positive impression on visitors and keep them interested in diving deeper into your website.

  • Establish a Clear Navigation Structure

If your website is cluttered and designed in a confusing way, then you will have a higher bounce rate because visitors are not sure where to navigate on our site.  To prevent this from happening to you, it’s important that your site (particularly high-traffic landing pages) is laid out in a clear, organized way.  Make sure you clear your site of any broken links, clunky drop-down menus, artificial pathways, and other navigational annoyances that will cause your visitors to quickly lose interest.

  • Focus on Content Readability

Even if your website is quick-to-load and easy to navigate, this is not enough to keep visitors engaged.  The best way to appeal to a visitor’s interest is by ensuring that your website is filled with easy-to-read, original content.  Make sure that the text on your site is grammatically correct, concise, and filled with relevant information to avoid overwhelming readers.  Additionally, you should ensure that the content on your site is original to improve your SEO rankings.

These are a few of the things that you can do to lower your website’s bounce rate.  Do you need help implementing a smart web design or digital marketing strategy for your business?  If so, then contact the experts at GTK Analytics.  Our experienced team is eager to assist you with all your online marketing needs today.

Tips for Improving Mobile Conversion Rates

Tips for Improving Mobile Conversion Rates

Help Your Business to Appeal to Mobile Users

Smartphone usage is on the rise. Today, smartphone traffic accounts for more than half of the visits to internet companies’ websites. Even so, the number of people that make a purchase on mobile is still noticeably small. Part of this low conversion rate comes down to user behavior as people tend to make cross-platform searches to help them make a decision. To help, we’ve rounded up a few key ways in which you can make your web design more directly to mobile users.

  • Make your site mobile friendly

This may sound obvious, but you want to make sure that your website looks good a range of devices. Make sure to test your website on old and new devices, ensuring that it doesn’t come up as the desktop site when being used on a mobile device.

  • Improve local searches

Many mobile searches are still carried out with local intent. This means that users are actively looking for businesses in their local area. You can help to get your business noticed by tailoring your content to target specific locations and apply geo-locational extensions to the macro information beneath your website link. If you’re unsure on how to do this, the right marketing agency will be able to help.

  • Integrate more video

Generally, smartphones are the most used device when we’re looking at mobile visitors. Studies found that online videos hold a user’s attention twice as effectively as equivalent TV advertising or content and that many users are actively looking for information when they search for videos online, rather than passively browsing. If you have video footage that can help your business, make sure to include that where necessary.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your business’s website and market it to drive in more business. Contact us today to set your business up for success.

Common Blogging Myths That Can Hinder Inbound Leads

Common Blogging Myths That Can Hinder Inbound Leads

Be Aware of These Common Blogging Myths

Myths don’t just exist about the Loch Ness Monster or Santa Clause – they’re also quite common in the blogging world. These misconceptions about blogging mean that many companies don’t know that they are myths. The central idea that blogs are a great way of encouraging inbound leads is sound, but the ways in which we’re told to go about it aren’t always fully formed. Here is an overview of just some of the blogging myths we’ve heard that could hinder your inbound lead success, and tips for a more effective approach.

  • “Aim for a wide readership.”

Sure, you want to make sure your blogs appeal to a wide audience, but a large readership for a blog shouldn’t be the ultimate goal of a professional marketer. Wide readerships are great for individual bloggers that rely on advertising revenue, but when you’re looking to promote your business and land clients, you want to make sure that visitors to your page are valuable. In order words, it’s more important to engage a small number of people who are ready to buy and to gather leads through subscribers and regular visitors.

  • “The more blogs, the better.”

Although it does take a dedicated effort to see returns with a blog, that doesn’t mean that more is necessarily better. A large and scattered blog can make it hard for the visitor to see who you’re targeting and what content you regularly provide. What’s more, if a visitor sees that you cover a wide variety of topics that aren’t relevant to them, they may feel less inclined to subscribe to your blog. In general, it’s better to create quality content over quantity.

  • “Blogging isn’t a skill.”

Blogging is a real skill. It requires writing skills, creative ideas, social media knowledge, and more. You may not feel comfortable doing this important marketing task or have the time to dedicate to regular blog generation. If this is the case, consider hiring an outside team that can do the heavy lifting for you.

At GTK Analytics, we can help your business with blogging. Our experienced marketing team is ready to assist you! Contact us today to get started.

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