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3 Types of Content That Easily Increase Organic Traffic

Is Your Business Generating the Right Content?

Not all content types are created equally. Some help to boost your search traffic and enhance your personal brand, while others do not. If you’re creating content for your business, you want to be sure that it organically generates traffic to keep readers interested and engaged. Creating quality content doesn’t just increase your search engine visits, but it also helps establish your personal brand. Take a look at the three types of content that easily increase organic traffic.

  • How-To Posts

How-to posts are arguably the most popular type of content on the internet. They are easy and simple to create and possess an immense value because people go to search engines looking for advice and answers. How-to posts should be rich and useful, otherwise, the reader will simply look for another article. Get creative by planning content before writing it and including infographics if necessary.

  • Authoritative Link Resources

A link resource offers readers easy access to useful information to further elaborate your point by using other authoritative sources. Link resources make valuable information easily accessible to your audience when they need it. Such a resource helps to drive organic visits to your page because of the immense pool of information on it.

  • Content with Appropriate Keywords

Relevant keywords included in copy can be extremely effective at driving the right audience to your site. Make sure your content is relevant to the audience and is created around relevant keywords. Mix it up with using primary keywords and long-tail keywords to ensure you are visible for when users search.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website and a successful digital marketing campaign.  Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

https ssl certificate website url | How a Broken SSL Certificate Can Hurt Your SEO

How a Broken SSL Certificate Can Hurt Your SEO

Prevent a broken SSL certificate from hurting your digital marketing efforts.

In 2014, Google announced that HTTPS would become a ranking signal. In the five years since then, the consensus seems to be that this signal has become less of an actual factor to the point that now it’s only a marketing claim. However, this isn’t exactly true. Google’s Webmaster Trends Analyst, Gary Illyes, stated that  the HTTPS ranking signal “affects enough queries measurably that I wouldn’t ignore it.” Turns out that having a broken or expired SSL certificate can hurt your business’s SEO, too.

Search engine optimization, SEO, is a vital component of digital marketing. Like it or not, but when you’re talking about SEO, you’re really talking about ranking on Google. Unfortunately, Google remains relatively opaque about what exactly its ranking algorithms are factoring,  which is why the 2014 HTTPS ranking signal announcement was remarkable. While some claim it is simply a marketing plot, the truth is that it’s much more than that.

These days, HTTPS and having an SSL certificate is a tiebreaker. Your SSL certificate should be valid and trusted as a broken certificate will affect your website – and SEO results. In short, having a broken SSL certificate endangers the user. That’s why the browsers issue certificate errors that advise their users to turn back and not enter the site. In turn, this can lower your SEO ranking and hurt the social impact on your brand.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website. Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

the facebook app | 4 Actionable Marketing Tips to Beat Your Competitors on Facebook

4 Actionable Marketing Tips to Beat Your Competitors on Facebook

Beat Out Your Facebook Competition

Facebook is one of the largest social media platforms in the world, attracting numerous businesses who want to promote their product or service to the massive user base. If you’re a business owner, it’s likely that you already have your own Facebook page and marketing strategy. You may have already found that the competition is fierce, with many other similar businesses trying to attract the same audience. To help, we’ve rounded up a few essential social media marketing tips to help you succeed on Facebook.

Optimize Your Facebook Business Page

Once you’ve created a Facebook business page, you need to modify the URL to make it easy to remember so that people can easily find your page. Next, optimize it to obtain maximum visibility and engagement by providing accurate and relevant information on your profile (especially the contact details), using high-quality photos, relevant keywords, and filling in the ‘About Us’ section.

Leverage Native Video Content

Native video content, statistically, gets more interaction than YouTube videos shared on Facebook. Facebook users watch over 100 million hours of video per day, so aim to include video content if you can.

Use Facebook Advertising

Facebook can be a great place to gather leads and make sales – if you market your business right. For Facebook ads, you will need to target relevant keywords and audiences. From here, you can run successful ads and beat your competitors. Sound like a lot to handle? Leave it to the pros!

Post at the Right Times

Every social media platform has certain times when their users are most active. Knowing the right times and even days can play an important role in how much engagement you obtain.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

How Instagram Can Help You Boost Sales

Tips for using Instagram to increase sales and engagement.

In today’s digital climate, businesses cannot afford to miss out on social media marketing opportunities.  With a massive proportion of the world’s population engaging on social media platforms on a regular basis, you can reach a larger audience of potential customers when you promote your business via social media.  While most companies focus their advertising efforts on sites like Facebook, LinkedIn, and Yelp, it’s also important to take advantage of newer platforms such as Instagram.  But why is Instagram a good platform to advertise your business?  Here’s how an Instagram social media marketing strategy can benefit your company.

Massive Growth and Widespread User Engagement

One of the main reasons why your business should market on Instagram is because this platform has and continues to grow at an exponential rate.  To illustrate the popularity of Instagram, here are some of the company statistics from 2017 and 2018:

  • Over 1 billion accounts are active every single month
  • 80% of Instagram users follow a business
  • Over 500 million Instagram accounts are active daily
  • Over 400 million accounts use Instagram stories daily

When you see the high rate of engagement happening on Instagram, it’s easy to see why your business should be tapping into this platform.  Establishing yourself on this platform can help you spread your brand name, gain followers, generate interest, and allow you to engage more directly with potential customers.

Advertising Opportunities

Another reason why your business will benefit from using Instagram is that the platform offers a variety of ways to advertise.  For instance, your company’s ads can take the following Instagram formats:

  • Photo Ads
  • Video Ads
  • Carousel ads
  • Instagram stories

While these formats allow businesses to get creative with their marketing tactics, Instagram’s real strength comes from the ability to target posts to specific audiences.  For instance, Instagram allows you to focus your posts based on a variety of factors.  For instance, you can target posts based on the following:

  • Location
  • Demographics
  • Interests
  • Behavior
  • Custom Audiences
  • Lookalike Audiences
  • Automated targeting

Between the huge number of users and the multitude of advertising and targeting opportunities, marketing your company on Instagram can result in a huge success.  Do you need help developing your social media marketing strategy?  If so, then contact the experts at GTK Analytics.  Our digital marketing team has the experience, resources, and industry knowledge to create the perfect online marketing solution for your business.

google screengrab search bar searching page

Why Good Quality Content Matters to Your Customers and to Google

High-quality website content will benefit your business.

While web copy is often one of the more overlooked parts of website development, your site’s content is vital to your company’s success.  In fact, about 60% of consumers report that they would not purchase from a brand with poorly written content.  Even more compelling, websites with high-quality copy draw about 7.8 times more site traffic.  But original, well written, and grammatically correct content isn’t just important to your customers; it also matters when it comes to your company’s Google search ranking.  Here’s how solid content marketing is recognized and rewarded by Google.

Better Content Means Better Search Rankings

Today, most people use search engines to find the products and services that they need.  In most cases, consumers will not scroll past the first page of results to find what they are looking for.  Thus, if your company’s website is not one of the top results, then you are missing out on a huge population of potential customers.

While there are many things that you can do to boost your search engine ranking (such as employing a strong SEO strategy), one of the best ways to show up faster on result pages is by filling your site with authoritative and relevant content.  This is because Google’s search algorithm focuses on user experience and favors sites that offer true value to their audience.

What is Quality Content?

Google determines the quality of a site’s content based on three factors: expertise, authority, and trustworthiness.

  • Expertise– To rank well on Google’s search engine, you need to prove yourself as an expert in your field. Your expertise is displayed in the quality of your site’s content as well as by your credentials across the web.  Finally, other indicators of your expertise include your bounce rate, shares, and time spent on your website’s pages.
  • Authoritativeness– You also need to demonstrate a degree of authority in your content. This is accomplished by relating your content back to other reputable sources via backlinks and in-text references.  You can also establish your site as an authority by publicizing your company’s awards, affiliations, and reviews.
  • Trustworthiness– Perhaps most importantly, you need to prove yourself as a trusted source for users. If your copy is sloppy, grammatically incorrect, and difficult to read, then users and Google will immediately question your company’s legitimacy.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a strong content marketing strategy.  When your site features quality content, you can establish yourself as a reputable source with Google’s backing.  Need help producing custom, optimized, and well-written content for your company’s website?  If so, then turn to the experts at GTK Analytics.  Our content creation and web development teams are ready to take your site to the next level.

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