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Expect to See These Digital Marketing Trends in 2020

Looking ahead at the newest online marketing trends and innovations.

The digital world is constantly changing and evolving.  For businesses who want to effectively market themselves online, it can be challenging to remain on the cutting edge.  To help you stay up to date, here are some of the digital marketing trends that you should expect to see in 2020.

  • Chatbots

Currently, many businesses are experimenting with chatbots; software programs that interact with website visitors by answering questions and concerns in real-time.  As chatbot technology continues to improve, users actually feel like they are talking to a real person.  Because chatbots save businesses time and money while simultaneously boosting customer satisfaction, you should expect to see their popularity skyrocket in 2020.

  • Private Messaging Apps

As we approach 2020, you will start to see businesses focusing on the marketing potential of private messaging apps.  Already you can see apps like WhatsApp, Viber, and WeChat growing in popularity.  Many businesses are leveraging the power of these messaging apps and experimenting with ways to handle transactions through the app.  For instance, some companies are looking to boost sales by allowing customers to buy products directly through the app and pay via WeChat, Venmo, PayPal, and other money-sharing services.

  • Targeted Advertising

Businesses use digital ads to market their products online.  However, when a consumer is bombarded with ads for products they are not interested in, they can become annoyed and even hostile towards the company.  To remedy this issue, companies are working on ways to focus their advertisements on consumers that are more likely to purchase their products.  By 2020, expect to see new technologies and marketing strategies that allow businesses to send hyper-relevant ads to a select target market.

These are some of the digital marketing trends that will be huge in 2020.  Do you need help staying on top of the newest online marketing tactics and technologies?  If so, then turn to a team of marketing experts that you can trust.  We at GTK Analytics have the resources and experience to make your business’s digital marketing a success.  Contact us to learn what we can do for you.

customer leaving 5 star review, how to improve your business's reputation

Try Out These Suggestions to Boost Your Company’s Reputation

Tips to improve your business’s reputation.

As a business owner, you know that reputation is everything.  Your company’s products, customer service, operations, and so on are all under intense scrutiny from discerning consumers.  With this in mind, establishing a strong reputation management strategy has never been more important.  From quality customer service to authentic digital marketing tactics, here’s what you can do to improve your company’s reputation.

  • Take Care of Your Customers

Good customer service never goes out of style.  Whether you run an online retailer or have a physical location, it’s important that you are available to meet the needs of your customers.  Not only does this mean being welcoming and helpful, but this also means responding to complaints quickly and comprehensively.  When you treat your customers with respect and care, you will retain their business for years to come.  Additionally, they can boost your online reputation by posting positive reviews of your company.

  • Create an Authentic Social Media Presence

If your business does not have a social media presence, then it is not meeting its digital marketing potential.  That being said, simply posting bland articles or stock images on your accounts will do very little to attract a following.  The best way for businesses to maximize the power of social media is by using the platform to show the more human side of their company.  By posting behind the scenes photos or telling real-life stories about your employees, you can give your followers a peek behind the professional curtain.  When you show that your business is authentic and made up of real people who truly love and care about what they do, this message will resonate with your audience and generate strong online support for your brand.

  • Highlight the Good

Today, consumers want to support businesses that give back to the community and have a positive message.  This is why you should highlight the good that your business does.  For instance, if you are committed to sharing profits with local charities or supporting sustainable practices or spreading an important humanitarian message, you should display these efforts prominently in-store and online.  When customers see everything that you are doing to give back, they will feel better about supporting your business.

These are some of the things that you can do to improve your business’s reputation.  Do you need assistance with creating a strong digital marketing strategy for your company?  If so, then turn to the experts at GTK Analytics.  From website design to social media marketing to SEO optimization, we are your one-stop-shop for creating a powerful online presence.

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3 Types of Content That Easily Increase Organic Traffic

Is Your Business Generating the Right Content?

Not all content types are created equally. Some help to boost your search traffic and enhance your personal brand, while others do not. If you’re creating content for your business, you want to be sure that it organically generates traffic to keep readers interested and engaged. Creating quality content doesn’t just increase your search engine visits, but it also helps establish your personal brand. Take a look at the three types of content that easily increase organic traffic.

  • How-To Posts

How-to posts are arguably the most popular type of content on the internet. They are easy and simple to create and possess an immense value because people go to search engines looking for advice and answers. How-to posts should be rich and useful, otherwise, the reader will simply look for another article. Get creative by planning content before writing it and including infographics if necessary.

  • Authoritative Link Resources

A link resource offers readers easy access to useful information to further elaborate your point by using other authoritative sources. Link resources make valuable information easily accessible to your audience when they need it. Such a resource helps to drive organic visits to your page because of the immense pool of information on it.

  • Content with Appropriate Keywords

Relevant keywords included in copy can be extremely effective at driving the right audience to your site. Make sure your content is relevant to the audience and is created around relevant keywords. Mix it up with using primary keywords and long-tail keywords to ensure you are visible for when users search.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website and a successful digital marketing campaign.  Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

https ssl certificate website url | How a Broken SSL Certificate Can Hurt Your SEO

How a Broken SSL Certificate Can Hurt Your SEO

Prevent a broken SSL certificate from hurting your digital marketing efforts.

In 2014, Google announced that HTTPS would become a ranking signal. In the five years since then, the consensus seems to be that this signal has become less of an actual factor to the point that now it’s only a marketing claim. However, this isn’t exactly true. Google’s Webmaster Trends Analyst, Gary Illyes, stated that  the HTTPS ranking signal “affects enough queries measurably that I wouldn’t ignore it.” Turns out that having a broken or expired SSL certificate can hurt your business’s SEO, too.

Search engine optimization, SEO, is a vital component of digital marketing. Like it or not, but when you’re talking about SEO, you’re really talking about ranking on Google. Unfortunately, Google remains relatively opaque about what exactly its ranking algorithms are factoring,  which is why the 2014 HTTPS ranking signal announcement was remarkable. While some claim it is simply a marketing plot, the truth is that it’s much more than that.

These days, HTTPS and having an SSL certificate is a tiebreaker. Your SSL certificate should be valid and trusted as a broken certificate will affect your website – and SEO results. In short, having a broken SSL certificate endangers the user. That’s why the browsers issue certificate errors that advise their users to turn back and not enter the site. In turn, this can lower your SEO ranking and hurt the social impact on your brand.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website. Need help getting your website up and running? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

the facebook app | 4 Actionable Marketing Tips to Beat Your Competitors on Facebook

4 Actionable Marketing Tips to Beat Your Competitors on Facebook

Beat Out Your Facebook Competition

Facebook is one of the largest social media platforms in the world, attracting numerous businesses who want to promote their product or service to the massive user base. If you’re a business owner, it’s likely that you already have your own Facebook page and marketing strategy. You may have already found that the competition is fierce, with many other similar businesses trying to attract the same audience. To help, we’ve rounded up a few essential social media marketing tips to help you succeed on Facebook.

Optimize Your Facebook Business Page

Once you’ve created a Facebook business page, you need to modify the URL to make it easy to remember so that people can easily find your page. Next, optimize it to obtain maximum visibility and engagement by providing accurate and relevant information on your profile (especially the contact details), using high-quality photos, relevant keywords, and filling in the ‘About Us’ section.

Leverage Native Video Content

Native video content, statistically, gets more interaction than YouTube videos shared on Facebook. Facebook users watch over 100 million hours of video per day, so aim to include video content if you can.

Use Facebook Advertising

Facebook can be a great place to gather leads and make sales – if you market your business right. For Facebook ads, you will need to target relevant keywords and audiences. From here, you can run successful ads and beat your competitors. Sound like a lot to handle? Leave it to the pros!

Post at the Right Times

Every social media platform has certain times when their users are most active. Knowing the right times and even days can play an important role in how much engagement you obtain.

Ready to create successful digital marketing campaigns for your business, but not sure where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

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