Tips for Improving Mobile Conversion Rates
Help Your Business to Appeal to Mobile Users
Smartphone usage is on the rise. Today, smartphone traffic accounts for more than half of the visits to internet companies’ websites. Even so, the number of people that make a purchase on mobile is still noticeably small. Part of this low conversion rate comes down to user behavior as people tend to make cross-platform searches to help them make a decision. To help, we’ve rounded up a few key ways in which you can make your web design more directly to mobile users.
- Make your site mobile friendly
This may sound obvious, but you want to make sure that your website looks good a range of devices. Make sure to test your website on old and new devices, ensuring that it doesn’t come up as the desktop site when being used on a mobile device.
- Improve local searches
Many mobile searches are still carried out with local intent. This means that users are actively looking for businesses in their local area. You can help to get your business noticed by tailoring your content to target specific locations and apply geo-locational extensions to the macro information beneath your website link. If you’re unsure on how to do this, the right marketing agency will be able to help.
- Integrate more video
Generally, smartphones are the most used device when we’re looking at mobile visitors. Studies found that online videos hold a user’s attention twice as effectively as equivalent TV advertising or content and that many users are actively looking for information when they search for videos online, rather than passively browsing. If you have video footage that can help your business, make sure to include that where necessary.
If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your business’s website and market it to drive in more business. Contact us today to set your business up for success.