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Why Good Quality Content Matters to Your Customers and to Google

High-quality website content will benefit your business.

While web copy is often one of the more overlooked parts of website development, your site’s content is vital to your company’s success.  In fact, about 60% of consumers report that they would not purchase from a brand with poorly written content.  Even more compelling, websites with high-quality copy draw about 7.8 times more site traffic.  But original, well written, and grammatically correct content isn’t just important to your customers; it also matters when it comes to your company’s Google search ranking.  Here’s how solid content marketing is recognized and rewarded by Google.

Better Content Means Better Search Rankings

Today, most people use search engines to find the products and services that they need.  In most cases, consumers will not scroll past the first page of results to find what they are looking for.  Thus, if your company’s website is not one of the top results, then you are missing out on a huge population of potential customers.

While there are many things that you can do to boost your search engine ranking (such as employing a strong SEO strategy), one of the best ways to show up faster on result pages is by filling your site with authoritative and relevant content.  This is because Google’s search algorithm focuses on user experience and favors sites that offer true value to their audience.

What is Quality Content?

Google determines the quality of a site’s content based on three factors: expertise, authority, and trustworthiness.

  • Expertise– To rank well on Google’s search engine, you need to prove yourself as an expert in your field. Your expertise is displayed in the quality of your site’s content as well as by your credentials across the web.  Finally, other indicators of your expertise include your bounce rate, shares, and time spent on your website’s pages.
  • Authoritativeness– You also need to demonstrate a degree of authority in your content. This is accomplished by relating your content back to other reputable sources via backlinks and in-text references.  You can also establish your site as an authority by publicizing your company’s awards, affiliations, and reviews.
  • Trustworthiness– Perhaps most importantly, you need to prove yourself as a trusted source for users. If your copy is sloppy, grammatically incorrect, and difficult to read, then users and Google will immediately question your company’s legitimacy.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a strong content marketing strategy.  When your site features quality content, you can establish yourself as a reputable source with Google’s backing.  Need help producing custom, optimized, and well-written content for your company’s website?  If so, then turn to the experts at GTK Analytics.  Our content creation and web development teams are ready to take your site to the next level.

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