Why You Should Delete Email Subscribers | Email Marketing

Why You Should Delete Email Subscribers

If you want to see an increase in your email activity that is efficient, you may want to delete your subscribers.

You may be at a point where you get tens or even hundreds of email a day. If you keep your email organized, all that spam goes directly into your promotions or social tabs and it rarely makes it into your inbox. But by 2018, that song may singing a different tune. With so many emails, it may be hard to discern the quality ones from the others. Your solution may be to delete your unengaged email subscribers–but how? And why?

Getting into people’s primary inbox is getting more and more difficult by the day, which is bad for your business. The reason that sending an email is getting harder is because the sheer volume of emails is growing exponentially. In fact, over 205 billion emails were sent just last year, according to one report that number is expected to rise three percent over the next four years. Another reason is that email service provider systems are becoming better at learning how to sort emails through the user’s past categorization and filter the “bad” stuff.

Here are a few tips:

  1. Get rid of the truly awful. If you have unsubscribers, you need to get rid of them. Not only are they wasting your time, you can get into legal trouble if you keep emailing them.
  2. Categorize low segment engagers. Engagement, not opened, is what matters in email. If people haven’t opened your last 5 email campaigns, they likely don’t care about what you are sending them. You can delete them, or separate them and try a re-engagement campaign.

Keeping your subscribers relevant and efficient can be a hard task, but that’s why we’re here. Contact Stratosphere Marketing Solutions in Westlake Village, California to have the pros handle your online marketing and keep you ahead of the digital curve.

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